Hollywood, Florida (PRWEB) May 17, 2013
The Strategic Account Management Association (SAMA) 2013 Annual Conference and University will be attended by over 500 strategic account managers (SAMs) and executives from around the globe. This year's conference and university will be held at the Westin Diplomat Hotel in Hollywood, Florida and runs from Monday May 20th through Thursday May 23rd. The 2013 conference theme, ‘Bringing Mutual Measured Strategic Value’, is directly tied to bringing growth and profitability to customers by becoming their trusted advisor. In addition to the Annual Conference, SAMA will also be conducting SAMA University courses during the event. SAMA University is the certification program for strategic account managers that trains and educates them on current SAM best practices, processes, and skills they need to be a successful account manager.
Dennis Chapman Sr., President and Founder of The Chapman Group will be hosting workshops on both the conference and the university track. At the conference, Dennis will be presenting ‘Cycling Voice of Customer Feedback into the Strategic Account Plan and Strategic Action Planning’ on Tuesday, May 21st and Tuesday, May 22nd. This presentation will speak to the value of gathering and utilizing data from the voice of the customer (VoC) to drive, populate and facilitate the strategic account plan. At SAMA University, Dennis will be educating participants and certification candidates on ‘Leading & Managing a Multifunctional Team’, a discipline that focuses on the role of a strategic account manager in managing and leading cross-functional and geographically-remote account teams.
About the Strategic Account Management Association | StrategicAccounts.org
The Strategic Account Management Association (SAMA) is a global knowledge-sharing and networking organization devoted to developing, promoting and advancing strategic customer-supplier value, collaboration and learning.
SAMA equips and enables its members to develop and deploy national, regional and global customer relationships and mutual value creation by providing:
- A center of relevance – a source of knowledge, thought-leadership and case studies
- A real-time knowledge network – the conduit to connect practitioners, peers, academics, subject matter experts and consulting professionals
- Actionable tools, processes and experience – a source of SAM enabling tools for building organizational capabilities and promoting individual excellence in SAM process discipline and execution to enable market distinction and results
- Sustainability – a longer-term orientation to creating profitable strategic relationships through “next level” practices and a standard of strategic account management competencies, skills and knowledge (e.g. CSAM – Certified Strategic Account Manager).
About The Chapman Group | ChapmanHQ.com
The Chapman Group is a sales effectiveness consulting firm that partners with B2B companies to create “world-class” sales and account management organizations. They assist clients of all sizes and industries through the implementation of innovative best practices, processes, methodologies, skills and metrics/tools that identify and solve sales and account management challenges resulting in stronger relationships, increased revenues, and higher profit margins. Their metric-based approach integrates the art of selling with the science of metrics and measurements enabling their clients to grow strategic accounts by becoming more knowledgeable, efficient, effective and collaborative.