7-Eleven Kicks Off Summer with 49 cent MEDIUM Slurpee Drinks All Memorial Day Weekend, Introduces New Slurpee Lite Sugar Free Sprite Flavor

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7-Eleven celebrates the launch of the new Slurpee Lite Sugar Free Sprite Flavor all Memorial Day Weekend with 49 cent medium Slurpee drinks (Friday, May 24-Monday, May 27).

Slurpee season 2013 is here and 7-Eleven, home of the iconic frozen drink, is making this summer #AWESUMMER with the introduction of its newest Slurpee Lite flavor, Slurpee Lite Sugar Free Sprite, and 49 cent MEDIUM Slurpee drinks every day this Memorial Day Weekend (Friday, May 24 – Monday, May 27). Prepare to count the reasons why your summer just got #AWESUMMER.

Fueling the Slurpee excitement, 7-Eleven is revealing their exclusive summer flavors ahead of launch. Typically, limited-release Slurpee flavors are kept top-secret until they become available in the stores, but to make summer #AWESUMMER, we’re announcing them today:

·May 18 – June 23:        
Slurpee Lite Sugar Free Sprite flavor
Slurpee Fanta Oddball Orange

·June 24 – Sept. 3:        
Slurpee Lite Sugar Free Fanta Mango Lemonade
Slurpee Fanta Strawberry Lemonshade

To top it all off, 7-Eleven will be making summer #AWESUMMER for anyone who downloads the 7-Eleven App to their smartphone (available via the App Store or Google Play). The 7-Eleven App will supply guests with coupons for free merchandise every week all summer long toward exclusive offers like free Slurpee drinks and free Snickers Ice Cream Bars.

For more information about Summer Slurpee Days, currently available video and product and in-store photos for media usage, visit: http://magicbulletmedia.com/MNR/711Awesummer

** And don’t forget to check back on Wednesday, May 23rd when we add exclusive b-roll from a celebrity kick-off event in support of Slurpee Summer Days.

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Elana Gichon
Magic Bullet Media
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