A brand should be something people sign up for, not just a product they buy.
Chicago, IL (PRWEB) May 16, 2013
In a time when many creative agencies struggle to define themselves, New Honor Society (http://www.newhonorsociety.com) is emerging as a boutique collective that doesn’t just want your business. They want to create a new code in marketing.
The storytellers, cultivators and advocates at New Honor Society aren’t just working on the next big idea or campaign, they are helping brands find and live their “higher calling.” Success is not judged by sales alone but by the ability of the brand to live and breathe and influence far beyond the marketing plan. Microsoft’s Worldwide Education Group is the first to adopt and share their philosophy, and others are quickly coming around to this new way of thinking.
“For decades marketing has been the same formula: uncover a consumer insight and develop a message accordingly. The consumer is the target and the brand is constantly in pursuit,” says co-founder and Storyteller Heidi Singleton. “We asked ourselves, ‘What if the brand was the target?’”
This simple question has led to a complete shift in the traditional marketing process. Instead of starting with the consumer and tailoring a message to fit, New Honor Society starts with the brand and works to uncover its higher calling. “A brand should be something people sign up for, not just a product they buy,” says Singleton. “That can only happen when a brand knows why it exists, what it believes in and what it stands for; beyond its features, benefits and place on a shelf.”
The agency will focus on three pillars of a brand’s world that include: new and emerging brand development, ownable platforms and content. With authenticity and transparency at the core of every solution, New Honor Society exists to put Less Sell. More Soul.™ into brand relationships.
Watch the video and pass it on. PR Inquiries contact Raymee Alper at 314-479-8099. For additional information on New Honor Society please contact Mike Giger at mgiger(at)newhonorsociety(dot)com or 415.820.8371
LESS SELL. MORE SOUL.™ http://www.newhonorsociety.com
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