(PRWEB) May 17, 2013
The nationwide recycling incentive program, Recycling Perks, is building momentum as it works to increase recycling participation. In April, with the help of the Recycling Perks program, the City of Norfolk, Virginia saw its recycling participation jump to over 60%. The City of Norfolk has historically averaged between 45-55%. Since its inception recycling tonnage has increased 10% per month.
“Adding Recycling Perks has provided the City of Norfolk with a locally focused, business supported incentive program to improve both recycling set out rates and tonnage of acceptable recyclable materials collected. The initial rollout of the program, conducted in the Fall of 2012, was very effectively done and well received by our citizens. We have had outstanding service from the Recycling Perks staff,” said John Deuel, Recycling Coordinator for the City of Norfolk.
Cities seeing similar increases with the introduction of the Recycling Perks program are Chesapeake, Virginia with a 76% participation rate and the City of Suffolk with a 62% participation rate. Along with the increase in participation is the noticeable increase in tonnages. This diversion is important for cities looking to save money on landfill cost while increasing educational outreach to the communities they serve.
The value of the Recycling Perks program has been recognized in its unique approach of working within the communities it serves and recently received the 2013 Award for Excellence in Recycling and Outstanding Education. From marketing outreach to supporting local businesses, Recycling Perks users will save up to $9,000,000 this year along while creating local jobs and growing local revenue.