Los Angeles, California (PRWEB) May 17, 2013
Gourmet Footwear and hip-hop heavyweight, Jeezy, announced today their upcoming brand partnership. The partnership will include exclusive co-branded digital content, social media initiatives, and creative involvement from Young Jeezy. It also merges the very distinct worlds of footwear, fashion, and music, thus providing the comprehensive lifestyle experience that both Gourmet and Jeezy have incorporated into their individual brands.
Most recently, Gourmet Footwear released a minute-long vignette, which showcases the brand’s Spring/Summer 2013 collection in St. Barts and the brand is gearing up to debut a series of product based advertisements and promotions.
“Gourmet Footwear is excited to work with Young Jeezy on his upcoming projects,” said Gourmet Founder, Greg Lucci. “Similar to Gourmet Footwear, Young Jeezy is an individual that has seamlessly navigated himself to an aspirational lifestyle from his humble beginnings.”
Jeezy, the Atlanta bred entertainer, entrepreneur and recently named SVP of A&R at Atlantic Records, is no stranger to the fashion arena. His popular 8732 street wear brand has quickly become a staple in the urban fashion world.
“Partnering with Gourmet just felt like a natural fit for me,” said Jeezy. “I’ve been building my own clothing line for the past few years, so its only right that I collaborate with a top tier footwear brand like Gourmet. Gourmet Footwear is the perfect blend of luxury and the street, which is what I’m about.”
For additional information for Young Jeezy, please contact: Nakia Hicks of Vision Media Management. Email: Nakia.hicks(at)gmail(dot)com.
ABOUT GOURMET FOOTWEAR
Gourmet Footwear is a brand that defies categorization by remixing high-end luxury for the regular guy. The line was started in 2005 with an American-Italian heritage working to combine the highs and lows of culture and life into original products.