TotallyHer Media Unveils theFashionSpot Redesign with Innovative Content Features, Ad Products, and Forums

TotallyHer Media’s theFashionSpot (tFS) (http://www.thefashionspot.com), the web’s largest fashion-focused community and fashion editorial site, announced today a full site relaunch that showcases high-fashion content through inventive imagery and a clean luxurious design backed by major retail brands as sponsors.

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Los Angeles, CA (PRWEB) May 17, 2013

TotallyHer Media’s theFashionSpot (tFS) (http://www.thefashionspot.com), the web’s largest fashion-focused community and fashion editorial site, announced today a full site relaunch that showcases high-fashion content through inventive imagery and a clean luxurious design backed by major retail brands as sponsors. Debuting a number of new features, each one conveys the authority of tFS through influential authors and industry leaders, along with sponsorships that allow advertisers to align their brands with award-winning content.

With its refreshed image-focused layout and user-friendly display of the most up-to-date trends, theFashionSpot’s renewed design is built to entice readers to explore the site’s deep content. Notable features include the revamped Love List, as well as the debut of the Life section and the new Hot on the Spot, serving up the hottest content from theFashionSpot. The popular TFS Forums and Buzz blog have also received a full transformation with a completely updated look and feel.

“We couldn’t be more pleased with theFashionSpot’s relaunch,” said Rebecca Schmitt, Vice President and General Manager of TotallyHer Media. “From the clean and chic design, to our editorial model influenced by our community and social integrations, everything about the evolved site reflects who we are—and the authority of TFS within the fashion world.”

To celebrate the relaunch, TFS has appointed superstar stylist Nicole Chavez as the guest editor for the month of May sharing her expertise in fashion and style. Nicole covers burning fashion topics such as how to make it as a stylist, her favorite celebrity red carpet moments, what she's wearing and wanting this spring, and much more.

“This redesign allows us to offer advertisers even more sponsorship opportunities to engage with our loyal following, while positioning their brands next to theFashionSpot’s award-winning content,” said Scott Silverstein, Senior Vice President of Sales for TotallyHer Media.

To experience the redesigned TFS please visit http://www.thefashionspot.com.

About theFashionSpot
Originating in July 2001, theFashionSpot (http://www.theFashionSpot.com) made a name for itself as an invitation-only community of designers, stylists and fashionistas that dissected designer collections, celebrating some and skewering others. Building on the largest fashion-focused community on the web, theFashionSpot.com has grown into a well respected fashion editorial site with a strong and active community element. The site currently reaches 2.6 million unique visitors each year (comScore, March 2013), with close to 70,000 invitation-only members playing an active role in the site’s forum. It is that in-market participation and authenticity that makes theFashionSpot.com the largest fashion community of fashion influencers online. In 2012 theFashionSpot was recognized by MediaPost’s OMMA Awards for website excellence in fashion and beauty. Recent brand advertisers include Macy’s, Tresemme, Anne Klein, P&G, Kraft, Coach, Revlon, Weight Watchers, and more. theFashionSpot is part of TotallyHer, an Evolve Media (http://www.evolvemediallc.com) company.

For More Information:
Whitney Ashley
Director of Marketing Communications
(310) 449-1890 Ext. 8250
Whitney.Ashley(at)evolvemediacorp(dot)com

Annie Carone
Sr. Public Relations Associate
(310) 449-1890 Ext. 8263
Annie.Carone(at)evolvemediacorp(dot)com


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