75% of Brands Don’t Have a Mobile Strategy (Infographic)

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Uberflip, a content marketing platform, has released a new infographic about the state of mobile marketing in 2013.

The majority of companies admit to not having a mobile strategy, and my guess is that those who think that they have a mobile strategy are misinformed

The majority of companies can’t determine if their mobile efforts are effective. That is one of the key takeaways from Uberflip’s latest infographic titled Mobile Marketing in 2013: Stats and Figures, which illustrates how brands are leveraging mobile channels, current trends and future projections for mobile marketing.

“The numbers are startling - the majority of companies admit to not having a mobile strategy, and my guess is that those who think that they have a mobile strategy are misinformed. They think that simply having an app or a mobile-friendly website suffices for a strategy,” says Neil Bhapkar, Uberflip VP of Marketing. “Fortunately brands are starting to get wise with things like responsive design and HTML5 web apps vs. native apps, and marketers are allocating more and more budget to mobile advertising.”

Key takeaways:
-Only 25% of brands have a mobile strategy [Econsultancy].
-45% of companies rely solely on desktops sites to showcase their content [Adobe].
-When it comes to creating mobile websites, two design trends are dominating the market: device-specific and responsive design [Trighton Interactive].
-Mobile ad spend has quadrupled since 2009, and it is expected to keep growing at the same pace for the next 2 years [Business Insider].

Click here to view the infographic.

Sources for the infographic include the eConsultancy, Adobe, Forbes, Google and Business Insider.

About Uberflip
Uberflip makes it easy to enhance, share, and track content on tablets and other devices. Within minutes, documents are converted into page turn experiences where leveraging links, video and social media integration is just the beginning. Uberflip's page flip software helps companies save costs and make money through new marketing channels. To see Uberflip first-hand, view their monthly newsletter Going Digital.

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Neil Bhapkar
Uberflip
416-900-3830 2007
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