Atlanta, GA (PRWEB) May 16, 2013
CorFire (http://www.corfire.com), the mobile commerce business of SK C&C USA and an industry leader in mobile commerce technology, today announced a strategic business partnership with OLO (http://www.olo.com), the fastest growing digital commerce engine for restaurants.
OLO’s digital point-of-sale platform allows multi-unit restaurant chains, mainly in the quick service category, the ability to offer mobile and online ordering. Using the OLO platform, restaurant chains can seamlessly update menus, menu items and pricing across their entire network or at selected locations, all in real-time. CorFire a leader in mobile commerce technology brings over a decade of real-world, in-market experience in mobile commerce. CorFire technology drives over 30 million mobile transactions each and every day.
By leveraging these technologies and expertise, CorFire and OLO will create feature-rich mobile applications that allow the company to move beyond mobile and online ordering and into more sophisticated mobile commerce functionality. As a result leading multi-unit chains will now be able to take advantage of all the benefits of mobile commerce. From more efficient and accurate ordering and payment transactions, to the ability to distribute promotional and loyalty driving offers, to social sharing and mobile gift cards sales, these applications will enable the chains to improve service delivery, reduce labor costs and increase customer engagement. Chains will now have access to a deep level of customer purchase and behavioral data from which to make more informed business decisions.
"This partnership creates synergy between two of the leading mobile commerce companies to offer a full suite of services: mobile ordering, mobile local offers, mobile payment, mobile gifting, mobile loyalty, and mobile social check-ins," said OLO Founder and CEO Noah Glass. “Instead of requiring separate mobile apps for mobile payment and mobile ordering, this integration will provide brands with a one-stop shop for all forms of mobile customer engagement through the industry’s proven, best-of-breed providers.”
“QSRs and other restaurant chains are constantly seeking new ways to improve speed of service, increase average ticket size, reduce transactional costs, and build loyalty thru more sophisticated customer engagements. By combining their technologies, OLO and CorFire are making the promise of mobile commerce a reality for QSRs,” added Sang Yook, Chief Strategy Officer, CorFire.
From retailers to handset manufacturers to financial institutions to mobile network operators, organizations today need a proven way to extend their brands and enable their customers to use smartphones as a channel for commerce. With its proven industry expertise, CorFire helps all organizations in the mobile ecosystem deliver on the promise of an environment where consumers can live life mobile. As the mobile commerce business of SK C&C USA, CorFire leverages the billion dollar financial backing of its parent company, SK C&C, with its 10+ years of mobile payments experience to provide a scalable and trusted technology that helps companies quickly and securely move their mobile commerce platforms forward.
Headquartered in Atlanta, CorFire offers three core technology solutions: its Trusted Services Manager™ platform – CorTSM™, a robust mobile wallet platform – CorPay™, and Cor360 - a state-of-the-art suite of mobile marketing services. For more information, please visit http://www.corfire.com.
OLO empowers restaurants to accept orders and payments from everywhere. Since 2005, OLO has perfected its digital commerce platform with the input of millions of consumers, thousands of restaurant owners, and dozens of iconic restaurant brands. Today, OLO provides online and mobile ordering capabilities for top brands like Five Guys Burgers & Fries, Cold Stone Creamery, Dickey’s Barbecue Pit, and Noodles & Co. as well as thousands of restaurants nationwide. Learn more at http://www.olo.com.