Anchor Adds Channel Veteran to Accelerate Growth of Partner Program

Anchor has hired Katie Braband as Director of Marketing and Channel Development in order to expand the growth of Anchor's file sync and sharing channel program.

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Katie’s track records at Datto and Axcient speak for themselves, and will provide major benefits for Anchor’s growing partner community.

San Francisco, CA (PRWEB) May 17, 2013

Anchor, the leading provider of cloud-sync, sharing and collaboration for IT professionals, announced today that Katie Braband has been appointed Director of Marketing and Channel Development. Braband previously helped build the partner program at Datto, recruiting and on-boarding over 800 Managed Service Providers (MSPs). This hire comes as Anchor continues its focus on partner programs for MSPs and Value Added Resellers (VARs).

“We are excited to have Katie join Anchor’s growing team. Katie’s knowledge and background with MSPs and VARs will push Anchor’s overall growth,” said A.K. Kapoor, Co-Founder and Vice President of Sales, Anchor. “Katie’s track records at Datto and Axcient speak for themselves, and will provide major benefits for Anchor’s growing partner community.”

Braband brings extensive knowledge of the MSP and VAR communities. Most recently at Axcient, she helped build the reseller program for VARs, and worked closely with key distribution partners. Prior to Axcient, she served as Vice President of Business Development at Datto, where she was responsible for all sales and marketing initiatives and propelled Datto’s massive growth. Braband is a graduate of the McGuire Center for Entrepreneurship at the University of Arizona’s Eller College of Management.

“I’m extremely excited to join the Anchor team,” said Katie Braband. “Anchor is the only file sync and share technology built exclusively for the channel. It offers enterprise-grade technology and security, while delivering great margins. I look forward to building Anchor’s reseller program and helping our channel partners increase their revenue.”

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Anchor is a leading provider of file synchronization for IT professionals. Anchor was founded in 2011 and is privately financed. The company is headquartered in San Francisco, California. For more information, please visit AnchorWorks.com or call 415-541- 9002. Anchor was awarded “Best Newcomer” at IT Nation’s 2012 Partner’s Choice Awards.

Contact

Pierre Tapia, VP Product
Office: 415-541-9002 ext. 506
pierre(at)anchorworks(dot)com


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