Weymouth, MA (PRWEB) May 23, 2013
Consumers are rapidly accumulating a large number of digital photos and other important files. Drawn by free storage offers, they are increasingly turning to online cloud services to protect those files. InfoTrends’ 2012 U.S. Cloud Services End-user Survey examines consumers’ awareness and usage of Internet-based cloud services for storing, protecting, accessing, and sharing various types of files – with an emphasis on personal photo files.
Cloud services, still in the early adoption stage, are most popular among young, well-educated, affluent, and tech-savvy consumers. The proliferation of always-connected mobile devices and apps that keep users connected with their content will drive cloud services toward the mainstream.
“InfoTrends believes that cloud services are and will be a key component of the connected imaging ecosystem, providing storage, protection, management, and sharing tools, as well as near-ubiquitous access for important photo and video files,” says Alan Bullock, Associate Director of InfoTrends’ Connected Imaging Trends Service.
InfoTrends recommends that cloud service providers offer additional value by providing organization tools for consumers. These tools should leverage photo and document metadata where available, as well as intelligent sorting and tagging tools that include scene recognition, facial recognition, and even links to public databases. In addition, photo output vendors and print service providers should pursue partnerships with cloud services that enable consumers to order prints and custom photo products without having to upload their photos to another site. Such capabilities would be a convenience for users and could generate additional transactional revenue for the cloud services.
For more information on InfoTrends’ 2012 U.S. Cloud Services End-user Survey, please visit our online report store or contact Stephanie Tose at +1 781-616-2103 or stephanie.tose(at)infotrends(dot)com.