San Francisco, CA (PRWEB) May 24, 2013
With a stress-free online ordering process and real time monitoring capabilities, DOZ platform (http://www.doz.com) allows easy oversight and a minimum amount of hands on management. Tailored for brands looking to manage multiple campaigns in diverse locations, without the complication of hiring in house staff or managing freelancers. DOZ offers easy to start global marketing campaigns and introduces the ease of campaigns managed by local experts.
DOZ, specialized in localized campaigns managed by local marketing experts, gives you access to local markets. Available in multiple languages and countries, this is a major focus and highlight of the DOZ philosophy.
The best person to market your product, is a marketing expert with knowledge and interest in your field, but also has instinctive familiarity of the community you are targeting. Having an innate understanding of the language makes the most sense for both SEO and social media. In SEO, DOZ experts have a head start in knowing how locals search and are likely to phrase queries. Local knowledge in social media is even more important to understand how to interact with fans and portray a brand. Different cultures demand different types of social interaction and have different understandings of what is taboo and what is not. DOZ experts are well versed in navigating these particularities in order to bring about the best inbound marketing results for your brand.
DOZ takes advantage of “prosourcing” to find and qualify experts. Prosourcing is the practice of not taking in the crowd, but carefully screening the labor pool for those who most closely match your exact requirements. Specially designed algorithms search possible candidates to qualify them to work with DOZ. Expert’s backgrounds, skills, education, social networking sites, professional networking sites etc., are used as part of the vetting process. Only the most skilled and talented individuals are chosen. This technology allows DOZ a wide range of services and field coverage, as well as the ability to easily add to their repertoire when necessary. For example, if an American automobile firm wanted to create a campaign in Brazil, the algorithm would be able to find the most qualified expert who had native knowledge of Brazil and Brazilian Portuguese, as well as personal knowledge or interest in cars. Experts receive points and are ranked; increased project completion and positive feedback from peers move experts up in rankings. Experts are only allowed on projects after they have been carefully evaluated. Clients can be confident that their global and local marketing campaigns will be in trustworthy hands.
“Above all, DOZ answers US Brands needs: as the national market is saturating, companies are spending more and more in marketing abroad to expand and gain market shares. As an example, only 16.5% of Coca Cola’s marketing budget is spent in the the US, all the rest is the spent abroad. American brands are spending over 100 Billion dollars every year to communicate in foreign and emerging markets (http://adage.com/article/global-news/top-100-global-advertisers-heap-spending-abroad/140723/). But, entering a new market is really complex. You need locals,” says Anji ISMAIL, CEO of DOZ.
Faouzi El YAGOUBI, CTO of DOZ, explains: “Such a platform required a complex management system of task matching with skills, peer reviews and quality control. We have worked over two years on the process and the algorithms to come out with DOZ. We like to call this model “prosourcing” as the technology is filtering the right professionals from the crowd. It’s one step ahead crowdsourcing.”
DOZ is a product of Capseo, which has been prototyping in Europe for three years. DOZ was presented at Launch Festival 2013 on March 6th, in San Francisco, and was in private beta until this week. The team of six has generated over $600K in revenues the last 12 months, and is currently raising its first round of financing in the US (http://www.angel.co/doz).