(PRWEB) June 13, 2013
Last night marked the start of the Miss USA 2013 Preliminary competition, which kicked off the almost week-long event. It also marked an important date for Diamond Nexus, the crown maker and official jeweler for the Miss Universe Organization. This is the company's 4th year to be providing the crown to the organization, and they couldn't be happier with the partnership.
"We have been able to establish such a great working relationship with the Miss Universe Organization," states Kyle Blades, Director of Marketing for Diamond Nexus, "And we look forward to seeing where it goes from here. Getting to work with their team and wonderful ladies like Olivia Culpo has been tremendous for our business. This year was also special since we were able to work with the organization and do the Will You...Redo Contest which appeared during the preliminary competition," explains Blades.
The marriage proposal do over aired during a commercial segment of the streaming, so fans of the pageant could see how it all unfolded. The contest winners were awarded with a trip out to Las Vegas, a cash prize of $500, and $2,500 in Diamond Nexus jewelry.
During the preliminary competition, 15 finalists were chosen. The live finals where the top 15 are announced and the next Miss USA 2013 will be crowned, is taking place this Sunday, June 16th, at 9pm ET. Both competitions will take place at Planet Hollywood Resort and Casino in Las Vegas, Nevada.
Diamond Nexus was founded in 2004 with the purpose of bringing to the public the powerful benefits of the lab-created diamond stimulant revolution. They have over 250,000 customers worldwide that have awarded them an “A+” rating with the BBB, and are the ninth largest online jewelry retailer in America according to the 2011 IR500 list. For three years in a row, brides from The Knot have selected them as their Best of Jeweler. Diamond Nexus currently has two retail locations: their flagship store at Woodfield Mall in suburban Chicago, Illinois, and a second store at Mayfair Mall in Milwaukee, Wisconsin. In 2009, the company was named the official jeweler and crown maker of the Miss Universe Organization as part of NBC/Universal’s “Green is Universal” environmental initiative.