Woodland HIlls, CA (PRWEB) June 11, 2013
B2BWebinars.net is pleased to announce the Chemical-Intensive Product Innovation – The Power of Sustainability-Driven Innovation and Intellectual Property Strategy webinar. The 90-minute online business intelligence session is scheduled for June 25, 2013 at 2:00PM Eastern.
The hot topic question in the industry is, what approaches can a chemical-intensive company that’s stuck in a slow-growth market employ to develop new revenue growth opportunities and speed them to market? And what can it do to transform environmental sustainability from a burden into a competitive weapon vs. less well-prepared competitors?
Intellectual Assets, Inc., SingingDog and B2Bwebinars.net are presenting the upcoming interactive web conference, Chemical-Intensive Product Innovation – The Power of Sustainability-Driven Innovation and Intellectual Property Strategy. Using a case example approach, the presenters join “Chem-Co”, a sub-$1B chemical company stuck with little revenue growth in a mature market, as it seeks to identify new technology-based revenue growth opportunities. Chem-Co has developed a unique bio-based material that could have huge competitive impact as a “drop-in replacement” for an expensive but widely-used oil-based chemical. The bio-based material is far more environmentally sustainable and costs only half that of the oil-based material it would replace.
But with little experience outside its traditional core market and little knowledge of where its bio-based material could be most commercially viable, where should Chem-Co apply this technology and how should the company go about it?
Presenters will discuss which markets are the competing oil-based material employed today and where it will be used in the future. In addition, the webinar will address issues such as what oil-based materials are most vulnerable to a more sustainable replacement, which competitors own the key intellectual property in those markets, which markets and what specific products should Chem-Co target with its bio-based materials technology and how should Chem-Co manage and adjust its innovation process, organization, resources and capabilities as it grows these new businesses.
Attend this webinar to learn how to use sustainability-driven innovation to identify new sustainability-based products and business opportunities, employ intellectual property strategy to establish a differentiated market position and to defend it against competitors, identify and engage the most attractive and accessible new market opportunities, leverage those same capabilities and technology and the best way to systematically manage these initiatives.
Faculty members will include Larry Schwartz, Vice President of Intellectual Assets, Inc., and Phil Metz, Co-Founder and Top Dog of SingingDog.
To register or to learn more about the webinar, visit http://www.b2bwebinars.net/chemintensiveweb.