Kaspar Roos to Keynote at Worldwide DirectSmile Event

Kaspar Roos, Associate Director of InfoTrends’ Production Workflow & Customized Communication Service, will be presenting at the 2013 DirectSmile Distributor Meeting, which starts on August 28 at the DirectSmile Headquarter in Berlin, Germany.

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“The changes in the marketing world are happening at a rapid pace, and we are pleased to have Kaspar provide an update and set out directions for our distributors.”

Weymouth, MA (PRWEB) June 10, 2013

Kaspar Roos, Associate Director of InfoTrends’ Production Workflow & Customized Communication Service, will be presenting at the 2013 DirectSmile Distributor Meeting, which starts on August 28 at the DirectSmile Headquarter in Berlin, Germany.

Roos will be delivering a keynote presentation entitled “The Future of Marketing: How Businesses Are Using Interactive Technology to Adapt to the New Marketing Realm”. During this presentation, he will show some key findings from the latest study on Marketing Automation that InfoTrends recently conducted in Europe among 1,500 Small & Medium sized Enterprises.

“There is a lot of interest in marketing technology at the moment,” commented Roos. “We see that businesses around the globe, whether small or large, can benefit tremendously by embracing a more integrated approach to marketing that includes inbound, outbound and clever automation.”

“DirectSmile is a leader provider of Cross Media Marketing technology and is increasingly expanding into inbound and automation,” noted Harry Raaphorst, managing director of DirectSmile. “The changes in the marketing world are happening at a rapid pace, and we are pleased to have Kaspar provide an update and set out directions for our distributors.”

To learn more about how the study “Capturing the European Marketing Automation Opportunity” or “Capturing the U.S. Marketing Automation Opportunity” will help marketing technology providers become more effective in their business planning and strategizing, please contact Scott Phinney at +1 781 616 2123 or scott.phinney@infotrends.com.

About DirectSmile
DirectSmile is the inventor of image personalization and one of the leading suppliers of software for cross-media marketing and variable data printing. Award-winning DirectSmile solutions allow users to implement sophisticated personalization tasks with ease, efficiency and smooth workflows, and leverage the power of one-to-one-communications across all media. DirectSmile solutions are designed for true mass-personalization, allowing million-volume database-driven communications both in printed and digital media with the ability to track detailed campaign feedback. For more information visit http://www.directsmile.com.

About InfoTrends
InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at http://www.infotrends.com.

For media inquiries contact Donna O'Malley at +1 781 616 2116 or donna.omalley(at)infotrends(dot)com.


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