“Not only did Tatango help us build a large database of customers’ mobile phone numbers, the initial text offer generated significant revenue for our company, far exceeding our expectations.” - Stewart Kelpe, VP of Marketing at Seattle Sun Tan
(PRWEB) June 13, 2013
Tatango, a Seattle based text message marketing company released a text message marketing case study today, highlighting how their text message platform generated almost $200,000 in new sales in the first 30 days for Seattle Sun Tan, a 35 location tanning salon in Washington State.
“When looking at different mobile marketing options for Seattle Sun Tan, we selected text messaging because of the high customer adoption and that it works across all wireless carriers and operating platforms,” said Stewart Kelpe, VP of Marketing at Seattle Sun Tan. “Not only did Tatango help us build a large database of customers’ mobile phone numbers that we’ll be able to use for ongoing promotions, the initial text offer generated significant revenue for our company, far exceeding our expectations.”
Seattle Sun Tan used the Tatango text message marketing platform to create their Mobile VIP Club, rewarding new SMS subscribers by offering an attractive initial offer of $20 off their next purchase after joining. The tanning salon advertised their new Mobile VIP Club to their email database, on their website, on social media channels such as Facebook and Twitter, and in prominent locations throughout their 35 tanning salons.
During the first 30 days of the text messaging campaign, Seattle Sun Tan was able to build a database of 4,750 customers, while generating a 57% redemption rate on the initial text message promotion, resulting in $196,101.87 in new sales. Seattle Sun Tan customers redeeming the initial text message offer, on average spent 500% more than customers that didn’t receive the text message marketing offer.
Derek Johnson, CEO of Tatango, said, “We were incredibly excited to be working with such a forward thinking tanning salon as Seattle Sun Tan in helping them create their new Mobile VIP Club. We’re even more excited now that the initial results of their text message marketing campaign have been so positive, and we’re looking forward to growing upon this initial success with Seattle Sun Tan.
For more information on this and other text message marketing case studies, visit Tatango.
Tatango, Inc. is the industry leader in text message marketing software for businesses, supporting clients in many different industries, including food & beverage, entertainment, professional services, and retail among others. Tatango's software allows businesses in the U.S. and Canada to build campaigns and engage customers through either shared or dedicated short codes. Tatango’s easy to use text message marketing software, along with its seasoned team of industry specialists, have ensured client success through an industry leading 400,000 campaigns. Tatango is a privately held corporation based in Seattle, WA, with investments from the Bellingham Angel Group.