Philadelphia, Pennsylvania (PRWEB) June 13, 2013
Rajan Sambandam is Chief Research Officer at TRC Market Research, a marketing research firm near Philadelphia. This semester, Rajan will teach a Marketing Research course to MBA students at the Columbia University Business School as Adjunct Associate Professor of Marketing.
With nearly two decades of experience in the research industry, Rajan brings knowledge, insights and innovation to solving client problems across a variety of sectors. He is particularly focused on bridging the gap between academic ingenuity and practical business concerns through a variety of means –including lectures, conferences and collaborations. He has served as a Knowledge Partner to the Yale Center of Customer Insights.
The primary objective of the Marketing Research course is to provide students with tools to undertake and critically evaluate marketing research projects. A hands-on approach is used to explore both qualitative and quantitative marketing-research tools, including the use of SPSS for data analysis. During the semester, student groups complete an entire marketing research project, using the results to guide decisions to a real company. This course is particularly relevant for students interested in careers in consulting; product, service and brand management; and media and communications as well as for entrepreneurs.
About TRC Market Research, a new product development research firm
TRC Market Research is a new product research and analytics firm that pairs customized solutions with senior-level attention to help solve business problems. TRC provides expertise in designing and implementing successful brand research, pricing research, business-to-business research, market segmentation and satisfaction and loyalty research.
Philadelphia-based TRC Market Research is affiliated with CASRO, ESOMAR and the American Marketing Association.
For more information, call Lenka Kolar at 215.641.2225 or visit http://www.trchome.com