(PRWEB) June 13, 2013
Online card retailer, Katie’s Cards, has announced that it will be adding five new ‘wise words’ e cards to the company’s website later this week. The e cards will join the relatively new 'wise words' category which was launched in April of this year. For the first time in the company’s history, the main motivation for adding these e cards to the Katie’s Cards website is their potential to be shared on the increasingly popular social media network, Pinterest.
The five new e cards being added to the company’s website this week feature a variety of meaningful quotations, each one illustrated in a style befitting of the message on the card. From the words of Greek philosopher Epictetus to the musings of British actress Audrey Hepburn, to the thoughts of George Eliot, the e cards in the wise words category are perfect to send to a friend who is going through a tough time or to let someone know that you are thinking of them. Katie’s Cards’ CEO, Katie Davies, has explained that she hopes that these e cards will encourage people to send cards to one another without needing a special reason or a particular cultural holiday to do so. Although Christmas e cards and birthday e cards remain the most popular on the company’s website, Davies hopes that by adding to the number of wise words e cards, more people will be inclined to send e cards ‘just because.’
As mentioned, one of the key driving factors behind the production of these new additions to the wise words category is the belief that they have the potential to be shared over and over again on Pinterest. The boom in Pinterest usage is staggering and poses exciting new challenges and opportunities for companies such as Katie’s Cards. When one considers that the number of Pinterest users increased by approximately nineteen million between April 2011 and April 2012, the potential impact it can have for businesses is huge. Katie Davies explains this further by saying:
“We have made a concerted effort in recent months to increase our presence on Pinterest and we have had a really positive response from our members. For visual companies with small marketing budgets, such as Katie’s Cards, Pinterest provides the perfect way in which to create a coherent brand image without breaking the bank.”
Furthermore, women are fives times as likely as men to use Pinterest and the majority of women who use the site are educated, relatively affluent women (Social Media 2013: User Demographics for Facebook, Twitter, Pinterest and Instagram, Media Bistro). This is the precise demographic that Katie’s Cards is targeting and this makes Pinterest a much more useful social media tool for the company than Twitter or Facebook.
However, as is true of all social media networks, simply ‘being there’ is not enough if a business truly wants to increase its sales. It is for this reason that Katie’s Cards is aiming its new ‘wise words’ ecards at its Pinterest followers, as opposed to other e card categories. The three most popular pin categories on Pinterest are recipes, arts and crafts, and quotes and, though the company does have boards for the first two, it is the quotation category that is truly within the company’s niche (Social Media 2013: User Demographics for Facebook, Twitter, Pinterest and Instagram, Media Bistro). With the skills of experienced animators and illustrators at its disposal, the Katie’s Cards team has been working hard to create content that will be re-pinned and shared across the Internet. Since all the images are watermarked and will be linked to the company’s website, the team is hoping for an increase in membership numbers as a result.
Arguably, the long-term effectiveness of social media websites such as Pinterest remains to be seen but, in the meantime, these sites are providing innovative ways for companies to market themselves and, in the case of Katie’s Cards, are encouraging companies to become more creative with the products that they make.