New York, NY (PRWEB) June 12, 2013
Direct Marketing News has announced that Rick Medeiros, Lenovo’s executive director of B2C & B2B online user experience will present the keynote session at the Marketing&Tech Partnership Summit, to be held on June 20 at Hyatt Place in San Jose. The Summit is dedicated to exploring ways in which marketers can collaborate with their technology colleagues—whether in IT, data, mobile, etc.—to enhance marketing performance.
Medeiros will discuss how the high-tech leader got its marketing and tech teams to pursue a common goal: to deliver an innovative website experience that is both globally consistent and locally relevant—and boosts sales as a result. Medeiros will go in-depth on strategy: how Lenovo achieved a shared vision in launching its One Web initiative, solutions to the challenges throughout the project, and successes gained as a result. He provides a sneak peak of the keynote in a discussion with Direct Marketing News.
Additionally, the day will feature keynotes from Laura McLellan, research VP of Gartner, who will share her unique insight into potential of the burgeoning relationship between marketing and IT; Leslie Ament, SVP, research and principal analyst of Hypatia Research, who will reveal the results of its recent study on how analytics impacts marketing and drives double-digit ROI; and Kelly Smolinski, senior director of customer systems at Walgreens, who will share the details behind how Walgreens successfully launched its Balance Rewards loyalty program by enabling the strategy behind it with the right technologies. The Summit will also include several workshops and roundtables, covering a variety of topics ranging from data integration to marketing workflow.
“As new technologies and rising customer expectations compel marketing and IT to become increasingly intertwined, it is crucial for those teams to align their goals and create an ongoing partnership,” said Ginger Conlon, editor-in-chief of Direct Marketing News. “The Marketing&Tech Partnership Summit aims to help marketers and their technology colleagues to build a fruitful, symbiotic relationship that will improve marketing performance, and as a result, business results.”
The Marketing&Tech Partnership Summit is a must-attend event for any marketing leader looking to harness the power of technology to enhance their marketing results.
For more information, contact Nicole Marshall at nicole(dot)marshall(at)dmnews(dot)com or visit dmnews.com.
For sponsorship information, contact Greg Zalka: greg(dot)zalka(at)dmnews(dot)com or 646-638-6027.