So many small businesses aren’t using public relations as part of their marketing strategy. I wanted to create a resource they could use to learn to do it themselves.
San Diego, CA (PRWEB) June 13, 2013
In honor of the relaunch of DIY Press Releases: Your Guide to Becoming Your Own PR Consultant, Egg Marketing & Communications, a content marketing and social media marketing firm has launched a free resource, HowtoCreateaPressRelease.com. The site includes useful content on how to create a press release, how to distribute a press release, and using SEO in press releases.
“So many small businesses aren’t using public relations as part of their marketing strategy,” says Payton, “I wanted to create a resource they could use to learn to do it themselves. Press releases are excellent marketing tools, and they’re not complicated to write.”
The site was launched in conjunction with the re-release of Payton’s Kindle book, DIY Press Releases: Your Guide to Becoming Your Own PR Consultant, which walks readers step-by-step through the process of writing a press release. It also includes a comprehensive list of press release distribution sites, both free and for a fee, as well as seven press release templates for specific industries.
HowtoCreateaPressRelease.com also offers the Magic Press Release Generator, a cost-free tool that allows users to input information and turn it into a press release in seconds. Users have the option of getting discounted press release distribution services as well as professional editing services for a fee.
For more information, please visit http://www.howtocreateapressrelease.com/.
About Egg Marketing & Communications
Egg Marketing is a San Diego content marketing firm offering blogging services, social media management, press release writing and distribution, and SEO and analytics strategy to small businesses. Susan Payton, the President of Egg, has written for many prestigious small business websites, including Small Business Trends, CorpNet, Mashable and BizLaunch. Please visit http://www.eggmarketingpr.com for more information.