Best-selling Author Michelle Vazzana to Present “Communicate a Provocative Message and Motivate Your Prospects to Action!” at June 28 IES&BD Program in Tyson's Corner

Institute for Excellence in Sales & Business Development Continues to Bring First-Class Sales Thought Leaders to Host Workshops in Mid-Atlantic Regoin

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Sales Excellence

Michelle will help service professionals understand how to message more effectively in order to drive more revenue. This group includes consultants, accountants, bankers, and attorneys.

Vienna, VA (PRWEB) June 14, 2013

The Institute for Excellence in Sales & Business Development (IES&BD) announced today that Michelle Vazzana, best-selling author of “Cracking the Sales Management Code,” will lead its June 28 workshop, “Communicate a Provocative Message and Motivate Your Prospects to Action!” Ms. Vazzana is a sought after speaker and sales trainer who touches hundreds of sales and business professionals each year with her training programs, coaching, and seminars. IES&BD Executive Director Fred Diamond said he is thrilled to have Ms. Vazzana lead this month’s program.

Selling professionals can register for the program here. IES&BD programs are geared for sales professionals and leaders, sales managers, and service professionals who need to bring in revenue.

“All of our programs appeal to anyone who sells for a living, from seasoned sales professionals who sell technology, financial, and any other type of products,” said Diamond, who is also the Founder of the IES&BD and President of DIAMOND Strategic Marketing. “Michelle’s program, however, will have specific appeal to service professionals who may not think of themselves as being in sales, but need strategies that will help them take control of the selling process. Michelle will help them understand how to message more effectively in order to drive more revenue. This group includes consultants, accountants, bankers, and attorneys.”

Diamond said that this high-energy session will give anyone who needs to sell new insights and practical tools to help:

--Research prospects in a way that plays to your strengths
--Craft a message that engages your prospect immediately
--Position your solution as the right and best fit
--Motivate the prospect to action

Pre-registration tickets are $79 and $95 at the door, including hot breakfast. This program will be held at the USA Today/Gannett Building, 7950 Jones Branch Drive in McLean, VA. It will begin at 7:30am with networking and breakfast; the speaker will begin at 8:15am. The workshop will conclude at 10:30am. Selling professionals can register for the program here.

About Michelle Vazzana

As a highly successful seller, manager and consultant, Ms. Vazzana is a sought-after speaker by the Sales Management Association and the American Society for Training and Development. She has been selling for over 28 years for companies such as IBM and Xerox. She is currently a principal with Vantage Point Performance and co-author of the bestselling book "Cracking the Sales Management Code" published in 2012 by McGraw Hill.

About the Institute for Excellence in Sales & Business Development

The Institute for Excellence in Sales & Business Development is a center of actionable best practices, insights, proprietary data, tools, thought leadership, and recognition. It was created to develop excellence in sales and business development professionals and to help organizations maximize their efforts. Monthly programs, held at the USA Today Building, feature sales thought leaders and authors such as Neil Rackham, Rob Jolles, and Matt Dixon. Learn more about the IES&BD at http://www.i4esbd.com or by calling 888.443.9943. IES&BD sponsors include Access National Bank, HireStrategy, Sonic Promos, People Stretch Solutions, SysArc, Vorsight, and Team Visibility.


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