New York Pass, New York City's Premier Attraction Pass Card, Releases Mandarin Guidebook to Accommodate Increase in Chinese Tourists

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Expanding its international dialogue, the New York Pass guidebook is now available in eight languages.

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New York City continues to be an increasingly popular destination for Chinese tourists with over 400,000 visitors to the Big Apple per year. As tourism in New York City reaches new heights and with the number of Chinese tourists coming to the United States expected to grow over 230 percent the next few years (Source: U.S. Department of Commerce), New York Pass is releasing a guidebook in Mandarin to accommodate the new wave of Chinese tourists.

New York Pass is New York City’s largest attraction pass card that includes free admission to over 80 attractions along with select discounts at retailers, restaurants and Broadway shows. The guidebooks that accompany each pass provide detailed maps, hours of operation, tips and directions to every New York Pass attraction. In addition to Mandarin guidebook, the first one catering to the Asian travel market, guidebooks are already available in English, Spanish, French, Italian, German, Dutch and Portuguese.

“The guidebooks are the instructions on how to access the iconic sites and sounds of New York City all within one smart card and it’s important for New York Pass to accommodate our customers who speak a variety of different languages from all over the world,” said Brian Scullin, a spokesman for New York Pass. “About 60 percent of our customer base is international tourists, and we envision being able to provide guidebooks in more languages in the next few years.”

The New York Pass is available in one-day, two-day, three-day or seven day passes, and the more days you buy, the more days you save. A recent comparison by the Huffington Post valued the New York Pass as the best bang for the buck with a sample itinerary of attractions they put together saving a family of four almost $240.

A one-day pass is $85 (adult) and $60 (child). Passes may be purchased online at or picked up from the Gray Line Visitors Center near Times Square or Grand Central Terminal or at the Circle Line Booth at South Street Seaport.

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Josh Knoller
Nicholas & Lence Communications
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