Reputation Changer Reveals What NOT to Post on Social Media Sites

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The online reputation management pros at Reputation Changer reveal their picks for what not to post to social media sites.

Many employees wrestle with the question of whether or not they should add their boss as a Facebook friend—but according to the experts at Reputation Changer, there is really a larger set of issues in play. According to the company, employees are better off simply understanding what they should—and should not—post to their social media accounts. The company has released a new statement to the press, revealing its list of things for every social-savvy employee to avoid.

Reputation Changer is a leading authority on personal reputation management, and Reputation Changer’s blog regularly shares cutting-edge reputation defense tips. In the new press statement, president Michael Zammuto highlights the importance of a clean social media profile. “Everybody knows, by now, that posting ill-advised content to your social media pages can hurt you in the job search process, as recruiters increasingly rely on Facebook and LinkedIn to help them make their hiring decisions,” comments Zammuto. “With that said, the need for a clean social media presence does not end when an individual obtains employment. It is vital to keep those social media profiles free of anything controversial or scandalous, because a failure to do so could result in lost career advancement opportunities, lost raises and bonuses, and perhaps even termination.”

One thing that no employee should ever do on social media sites is to complain about his or her employer. “This is especially true of those who work for smaller businesses,” Zammuto explains. “Small business owners take immense personal pride in their companies, and complaining about them can be taken as a personal insult. No employer wants to feel like his or her workers are disrespectful, or are very publically disgruntled.”

Some social media topics to avoid are fairly obvious, Zammuto continues, but nevertheless warrant reinforcement. “There’s an old saying about it being rude to talk about politics or religion, and while it’s not true that you necessarily have to keep all of your personal viewpoints to yourself, it is certainly smart to avoid using social media sites to say anything controversial or inflammatory,” he offers.

It is also crucial for employees to understand that certain pieces of information are confidential or proprietary—and that revealing too much on Facebook could ultimately pose legal problems for the company itself. “For example, if you work in a medical office or even in a law office, you may be exposed to private patient information, and saying anything at all about your patients, on Facebook or on Twitter, could be a major compliance issue,” states Zammuto. “Needless to say, such a violation could land you in serious trouble with your employer.”

When it comes to sharing details from their personal life, employees are urged to exercise caution. “Posting photos of your family, or of vacations, or of your favorite hobbies, is fine, and can actually help you come across as a more rounded individual,” Zammuto says. “Posting drunk, slovenly photos from parties and cruises, meanwhile, may compromise your professionalism, and ultimately lead to fewer opportunities for advancement within the company.”

The bottom line, according to the Reputation Changer president, is that social media vigilance does not end when the job search process ends. “It’s vital to use discretion about what you choose to post to the Internet,” Zammuto concludes. “For further tips, or for help rehabilitating your online reputation, contact us at”


Reputation Changer was conceived by a group of online marketing pioneers, passionate to protect themselves from online defamation and from unscrupulous reviews; they launched the company in 2009. Today, is known across the world for providing a seamless and comprehensive suite of reputation monitoring and management services. An innovative tech company with heavy investments in R&D, has been honored for its best-in-class technologies by TopSEOs and by Red Herring. The company’s clientele encompasses colleges, universities, Fortune 500 brands, small businesses, politicians, celebrities, athletes, and private citizens.

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Brittany Herron
Reputation Changer, Inc.
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