Huntingdon Valley, PA (PRWEB) June 18, 2013
At Pro2ProNetwork.com there is a new controversial audio that has ‘experts’ in the Financial Advisor profession furious – and it’s creating shockwaves within the industry. Marketing expert Dr. Len Schwartz, President and CEO of Pro2Pro Network, reveals why most Financial Advisors are broke and how the old, outdated traditional eat-for-the-day marketing approach is no longer serving Advisors in the United States and Canada.
The audio attacks some of the most popular marketing efforts in the profession as well as the advice offered by its biggest thought leaders, although all names have been left out to prevent the backlash. “This audio is meant to give Financial Advisors an eye opening experience,” says Schwartz. I’m looking to change the way Financial Advisors market themselves.”
Schwartz says, “The marketing and practice-building mistakes I identify in the free audio are keeping Advisors from automating the growth of their practice. But, it’s not entirely their fault as I demonstrate that 95% of all advisors and their Brokers Dealers, FMOs and IMOs are failing to implement the proper ‘bullet-proof’ marketing efforts required to enjoy long-term sustained success.”
Schwartz’s controversial audio at http://pro2pronetwork.com/flatbrokeadvisors.html uncovers a number of mistakes made by unidentified Financial Advisor marketing experts. For example, Schwartz shows how even the experts are continuing to teach and offer eat-for-the-day marketing ideas to Advisors – which keeps the Advisor on a practice-building treadmill.
In fact, two of the eat-for-the-day marketing initiatives discussed is direct mail and newspaper ads. In a profession where every Advisor is considered a dime-a-dozen by the lay public and almost all professionals, the idea that any Advisor would try to market themselves using the same language and ‘special offer” as every other Advisor in their city is insane.
“Advisors need to focus their attention on more log-term marketing efforts like securing strong referral relationships with CPAs and Attorneys. Equally as important, Advisors need to focus on positioning themselves as being better and/or different”, says Schwartz.
Advisors, Agents, Broker Dealers, IMO’s and FMOs alike can learn from Schwartz’s controversial audio that shows the mistakes that the profession as a whole is making with regard to building a successful practice.
You can listen to the audio at: http://www.Pro2ProNetwork.com/FlafBrokeFinancialAdvisors