Salt Lake City Newspapers look to the Cloud for DTI Circulation

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MediaOne of Utah selects Digital Technology’s industry-leading solution.

DTI is widely recognized as the leader for circulation systems in the industry.

Kelly Roberts
Sr. Vice President of Circulation
MediaOne of Utah

Digital Technology International (DTI™) has signed a long-term agreement with the Newspaper Agency Corp, LLC, dba MediaOne of Utah, to implement DTI Circulation via DTI Cloud, the company’s award-winning SaaS platform, for The Salt Lake Tribune and the Deseret News. MediaOne was formed by a joint operating agreement (JOA) between The Salt Lake Tribune and the Deseret News. Both are daily newspapers in Salt Lake City, Utah.

“DTI is widely recognized as the leader for circulation systems in the industry,” said Kelly Roberts, Sr. Vice President of Circulation, MediaOne of Utah. “We needed a circulation system flexible enough to handle multiple products and the changing formats within the industry. Our JOA partner, Digital First, recommended the DTI circulation system. Having our state-of-the-art system in DTI Cloud is strategic, and will allow us to change as the industry changes.”

DTI Circulation offers a best-practices approach to business strategies by cost-effectively improving every aspect of the circulation and distribution processes, and providing powerful marketing tools to increase revenues and attract new subscribers.

“We architected DTI Cloud so our news media partners, such as MediaOne of Utah, can future-proof their circulation and subscriber management operations,” said Dan Paulus, President, Digital Technology International. “They will enjoy the benefits of the latest DTI Circulation software features combined with lower operational costs and extraordinary data security through the DTI Cloud tier-4 data center. This move puts MediaOne at the forefront of the industry.”

With their new circulation software in DTI Cloud, MediaOne will benefit from automatic upgrades and new functionality. Automatic upgrades will also keep MediaOne up-to-date with the latest audited circulation reporting through Alliance for Audited Media (formerly Audited Bureau of Circulation.) DTI’s unique ability to deliver a PCI compliant solution for customers’ credit card transactions was also a critical business advantage.

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