San Francisco, CA (PRWEB) June 17, 2013
Native advertising may be the new online advertising bandwagon but only one company, Clever Girls Collective, has a proven solution. Clever Girls Collective’s content marketing solution produces native advertising across a network of 8,000 influential women, reaching more than 55 million unique visitors each month. It is scalable across multiple social media channels, using proprietary technology to engage targeted influencers who create authentic, compelling and branded content that is native to the site.
“Everyone is talking about native advertising as an ad unit but at Clever Girls we define it differently,” said Stefania Pomponi, Founder and President of Clever Girls Collective. “The content that our publishers create for our client--whether on their blogs, Instagram feed, Vine videos, or Pinterest boards--has always been native advertising. It’s ineffective for brands to work with individual publishers one-by-one to develop and place native content.”
“We have a solution for content marketing that activates hundreds of publishers at once to create volumes of native, brand-safe and original content,” added Pomponi. “We can scale hundreds of pieces of content across multiple social media platforms far more effectively than a traditional native ad unit. Plus, we can measure that activity in real-time while reaching millions of targeted customers.”
Clever Girls Collective works directly with the top Fortune 500 brands to develop campaign goals, messaging and editorial guidelines for each specific social media channel. These channels include blogs, Instagram, Pinterest, Twitter, Facebook, and video. Clever Girls then accesses their network of 8,000 pre-vetted, contracted social media influencers and selects the most influential women, in each of the desired channels, to participate in the brand campaign. The network members then create and publish unique, branded content and native advertising in a way that has broad reach but is brand secure.
“The program Clever Girls Collective helped us to create delivered native content around our client’s product in an emotional, authentic way that not only resonated with readers, but also brought to life the more abstract concept of vision insurance,” said Sallie Poggi, account manager for FleishmanHillard. “The program delivered rich visual content through Instagram that told a rich and personal story around our product of individual vision insurance plans.”
“Building great content that compels and engages audiences is time and labor intensive,” said Cheryl Durzy, owner of MommyJuice Wines and a Clever Girls Collective customer. “Clever Girls gave me immediate access to developing new, original content. Instead of spending hours making one video for my YouTube channel, I can work with Clever Girls and within one week have a multitude of Vine videos, across multiple websites—all promoting my brand. The results are impressive.”
“Brands are moving from display advertising to content marketing strategies because good sponsored content can improve click-through rates by 300% to 400%,” continued Pomponi. “Brand marketers have a major challenge scaling native advertising. We know how to do it and have been successful at it. It’s our bread and butter.”
About Clever Girls Collective
Clever Girls Collective, Inc. is a content and social media agency that connects brands with a vetted network of over 8,000 women bloggers, reaching more than 55 million unique visitors per month. Their product suite and proprietary technology platform create authentic and compelling user-generated content and native advertising for brands across all social media outlets. Clever Girls Collective’s campaigns are scalable, measurable, and drive results. Female founded and run since 2009, Clever Girls Collective is based in the San Francisco Bay Area and can be found at CleverGirlsCollective.com or via Twitter, Facebook, Pinterest, Instagram @CleverGirlsColl.