Go Daddy Chooses Logi Analytics for BI Needs Over Data-Discovery and Open Source Vendors

Logi Info Leveraged for Agile Architecture, Ability to Connect to Multiple Data Sources, Crisp Visualizations

McLean, Virginia (PRWEB) June 18, 2013

Logi Analytics, the authority on embedded analytics, today announced that Go Daddy, the world's largest domain name, Web hosting, and new SSL provider, used Logi Info to streamline its company-wide reporting and analytics requirements, increasing overall business productivity and saving Go Daddy significant time and resources.

For internal business intelligence, Go Daddy had multiple reporting teams all using a mix of custom-coded dashboards. While they were able to meet the needs of the business, it was labor intensive and time consuming to make changes. Go Daddy, which has more than 3,400 employees, 600 in-house developers, and more than 11 million customers, was looking for an agile, web-based solution that all reporting teams could use for all business units that would work with their current network architecture.

“We considered other major vendors evaluated in Gartner’s magic quadrant - including industry heavyweights and open source solutions providers - but eliminated them all for various reasons, including poor data visualizations, exorbitant pricing, and/or inadequate development support,” stated John Pysher, Senior Director of IT, Internal Services, Go Daddy. “We selected Logi Info for its agile architecture and unique licensing model, both of which will allow us to easily scale our business as we grow without overwhelming cost increases. What’s more, Logi Info enabled us to access multiple data sources in real-time, and we thought its data visualizations were the sharpest we’d seen.”

With Logi Info, Go Daddy was able create new, robust dashboards to end users in less than 30 days; they built dashboards for product managers which include KPIs related to product performance such as gross sales and new purchases. Go Daddy also created dashboards for customer service management and marketing analysis with data on customer trends.

Previously, Go Daddy needed senior developers to build custom dashboards in PHP or .NET. Now, more junior level developers leverage Logi Info to build better dashboards with less effort and faster than they could before, saving the company both time and resources. Additionally, Go Daddy is able to embed analytics directly into existing applications employees use every day, creating a seamless experience for end users.

Logi Info’s agility and embeddability enables companies like Go Daddy to quickly design and deploy Web applications that deliver critical analytics to users within existing operational systems,” said Brett Jackson, CEO, Logi Analytics. “What Go Daddy has found, like many of our customers, is that they can use Logi Info to solve multiple data challenges across other areas of their company, and ultimately transform their entire business.”

This year, Logi Analytics was moved to the “challengers” quadrant of the 2013 Gartner Magic Quadrant for Business Intelligence and Analytics Platforms report in only its third year in the research. The company’s position was based on its ability to execute and completeness of vision as it continues to deliver on its value proposition of ease-of-use, rapid time to deployment, and embeddability.

About Logi Analytics

Logi Analytics enables organizations to put information to work by allowing them to create web-based BI and analytic applications that can be integrated directly within the applications, systems, and processes that support their business – all at a fraction of the cost of other solutions. Unlike traditional BI platforms that are complex and costly, Logi Analytics technology allows organizations to rapidly develop, deploy, and adapt applications to serve business users without extensive development or professional services. Logi Analytics is headquartered in McLean, Virginia, with sales and support offices in the UK serving Europe. The company is a privately held, venture-backed firm with investments from Updata Partners, GroTech Ventures, and Summit Partners.


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