Atlanta, GA (PRWEB) June 18, 2013
Apple exhibited the new generation of its Mac Pro line of computers last week, wowing audiences with the cylinder-shaped desktop device. But while the design is visually striking, technologist Chris Watson says the implications for creative professionals, at whom the device is aimed, are still being debated.
The new Mac Pro boasts some considerable specs, weighing in as the most powerful computer Apple has built to date. It's notable for its unique cylinder shape, looking nothing like the tower computer it's meant to replace. That shape is also function-driven: it's compact, it allows easy access to internal parts, and with a handle on top it's meant to be portable.
But Watson says the design also creates a snag. Co-founder of Atlanta SEO company Everspark Interactive, Watson oversees video production, web design work, and extensive graphic design for clients seeking to grow their online presence.
“We're the Mac Pro's target audience,” said Watson. “And like most creative professionals, we don't use our Macs the way they come out of the box. We rely on a lot of add-on cards and expansions.”
Normally, Watson says that a new video card or more memory can simply be added into the computer itself. But the shape of the new Mac Pro makes that impossible – which means all add-ons need to be done externally.
“We don't know yet how well it will work for our business, and that depends a lot on how many manufacturers decide to play ball with Apple,” Watson said. “We're all hoping it becomes a success.”
Everspark Interactive is an Atlanta SEO company and internet marketing firm. With a hand picked team of the brightest marketing minds in the country, Everspark creates gripping, engaging content that drives web traffic – and dominates search engines. They can be reached at (770) 481-1766 or eversparkinteractive.com.