It’s estimated that four out of five women are wearing the wrong bra size, and of those, most of them are wearing band sizes that are too big and cup sizes that are too small
Tempe, AZ (PRWEB) June 17, 2013
Bust’DD (pronounced ‘busted’), a new company that will provide bras that are both stylish and well-fitting to women with large busts, will soon launch their crowdfunding campaign on Indiegogo. The company is founded by two women who understand the problem of ill-fitting bras and want to offer beautiful, quality intimate wear to other busty women. Their goal is to raise at least $25,000 to create their beta product line with the end goal of offering their bras on a wide scale.
In order to kick off the campaign and celebrate this milestone, Bust’DD is having a BRAvolution party. On Friday, June 21, from 6:00 to 10:00 pm at ASU SkySong, attendees will be treated to campaign videos, games, activities, dance performances, food and drinks, bra fitting for women, bra care advice and much more. The BRAvolution Launch Party is free to attend and open to the public.
“It’s estimated that four out of five women are wearing the wrong bra size, and of those, most of them are wearing band sizes that are too big and cup sizes that are too small,” says Laura Johnson, Bust’DD founder. “We are going to make bra sizes like 28H and 36G, which might sound rare, but are actually very common.”
Bust’DD provides a website that helps women determine their true bra size. Clients will soon be able to browse the online collection for their favorite styles and patterns. The company ensures a ForeverFit, which means that they will continue to supply the same bra styles that their customers originally fell in love with years down the road. “With our ForeverFit, your bra is never going to change,” says Johnson, “We’ll offer it in different colors and fabrics, but you know that the sizing and shape will stay consistent.” The company will also offer home parties for women to meet with a professional fitter who can match guests with their ForeverFit.
The Indiegogo campaign will launch on June 21 and will be actively seeking contributions for 60 days. Donors will receive gifts according to their contributions, such as free bras and even the opportunity to help design or name the products. They’ll even make a sizeable contribution to breast cancer research if donors help them reach their even larger goal of $65,000.
“We want to move forward with production as soon as possible,” says Kim Johnson, Bust’DD co-founder, “We’re customers of the market ourselves, and we know that finding the right bra can be almost impossible. Bust’DD can provide the bras for larger busts that so many women need.”
More information about Bust’DD and how you can contribute to their Indiegogo campaign can be found on their website at http://www.bustdd.com.
Founded by Kim Johnson and Laura Johnson, Bust’DD has been three years in the making. What began as a bright idea during a lecture for Laura and during an episode of Oprah for Kim, became a reality when the women met and together pitched their idea at Startup Weekend: Phoenix. Their pitch took first place and the women were awarded a bundle of tools to launch their business. Bust’DD is now ready to move forward and pursue funding for production. To stay updated on when Bust’DD products will reach the market, visit http://www.bustdd.com.
Started in 2008, IndieGoGo is the leading international crowdfunding website, connecting donors to hard-working individuals and companies. It has distributed millions of dollars to campaigns worldwide through its unique system of allowing fund-seekers to offer perks to their donors according to the amount donated. The company is headquartered in San Francisco, CA, and has been featured on “Good Morning America,” “Oprah,” and publications such as The New York Times, TIME Magazine, and the BBC. More information about IndieGoGo can be found at http://www.indiegogo.com.