Chicago, IL (PRWEB) June 18, 2013
Adage Technologies, a website and application development firm, recently announced the implementation of a new website and CMS platform for Silverpop — a leading provider of digital marketing technology. The new site can be viewed at http://www.silverpop.com/
Silverpop is well known for providing marketing automation to their clients, allowing its sites to engage individuals based on specific behaviors and history. Silverpop was looking to reproduce its offerings on its own website in order to interact with site visitors.
To accomplish the goal, Silverpop needed a powerful content management system with broad personalization options that would also run seamlessly with Salesforce and Silverpop Engage (Silverpop’s unique behavioral-based, marketing automation database).
Adage implemented Episerver CMS in order to provide personalized content to site visitors, easy-to-use permissions and content approval settings for website editors and improved analytics and tracking tools.
“We were excited to help Silverpop more actively engage its customers,” Roy Chomko, president of Adage Technologies, said. “The new integration with Silverpop’s Engage product will ensure content is adapted to each site visitor based on their past behaviors and visits.”
Silverpop will be able to track users’ actions on the site and report their history in the Silverpop Engage, Salesforce, and Episerver CMS platforms. This will allow for personalized sales and marketing strategies as well as specific task assignments for Silverpop’s sales and marketing teams. The new CMS will also allow management to assign employees different permissions to edit and publish content with minimal IT involvement.
“Adage helped us develop a website that is unlike anything in our industry,” said Dave Faupel, VP of Marketing for Silverpop. “Our new site allows us to use our advanced behavioral engine to offer site visitors a more unified digital experience - whether a visitor is coming to the site for the first time or a customer that visits daily - the site displays content that is relevant to the specific individual based on the complete view of our interactions in every channel.”
About Adage Technologies
Adage Technologies was formed in 2001 with a specific focus on driving business value through web technology. Today, Adage offers a wide variety of business technology solutions, including custom software, content management, and mobile applications. The company provides web development solutions across a variety of industries, including healthcare/medical, performing arts, and insurance. To learn more, visit http://www.adagetechnologies.com.
Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success. For more, visit http://www.silverpop.com.