Milwaukee, WI (PRWEB) June 20, 2013
More than $730,000 was raised by The Bon-Ton Stores, Inc. (NASDAQ:BONT) from its Mother’s Day and Father’s Day promotions supporting the March of Dimes Imbornto ® Campaign. This is the first time the Bon-Ton Stores have partnered with the March of Dimes on a national level to support their work to give every baby a healthy start in life. The goal was to raise over $100,000 through donations, sales and social media campaigns at Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers stores from April 26 through June 16.
Brendan Hoffman, President and CEO, The Bon-Ton Stores, Inc. said, “We are ecstatic that we exceeded our goal so significantly and raised over $730,000 to support the Imbornto ® Campaign. The March of Dimes funds so many vital initiatives to support pregnant women, newborns and infants. All of us at Bon-Ton are pleased that our customers and associates were able to make a major difference for Mother’s and Father’s Day to support this extremely worthwhile cause.”
The campaign had several different elements including in store and online donations as well as Bon-Ton private brands Laura Ashley and Ruff Hewn purchases donating 10% of sales. The social media aspect included Facebook sweepstakes, a twitter conversation using the hashtags #CelebrateMom and #CelebrateDad as well as texting campaign, all of which donated to the March of Dimes.
“The Bon-Ton Stores family has done an absolutely extraordinary job to help American families have stronger, healthier babies,” says Sandra Hijikata, Chief Revenue Officer of the March of Dimes. “We’re so grateful for the dedication of Bon-Ton Stores associates and customers who exceeded the goal and all expectations for this first year of the Imbornto campaign partnership. Thanks to your commitment, many more moms will have healthy pregnancies and healthy babies.”
About the March of Dimes
In 2013, the March of Dimes celebrates its 75th anniversary and its ongoing work to help babies get a healthy start in life. About 4 million babies are born each year in the U.S., and the March of Dimes helps each one through research, education, vaccines, and breakthroughs. The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit marchofdimes.com or nacersano.org. Find us on Facebook and follow us on Twitter.
About The Bon-Ton Stores, Inc.
The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 272 department stores, which includes 11 furniture galleries, in 24 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates. The Stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc. is an active and positive participant in the communities it serves. For further information, please visit the investor relations section of the Company’s website at http://investors.bonton.com. Facebook.com/BonTon Twitter: @BonTon
FOR MORE INFORMATION CONTACT:
The Bon-Ton Stores, Inc.: Christine Hojnacki, Christine.hojnacki(at)bonton(dot)com (o) 414.347.5329