Farmers Branch, TX (PRWEB) June 21, 2013
vPromos, the loyalty rewards company that pioneered card-linked loyalty announced today that Patrick Seaman has been appointed chief technology officer. Mr. Seaman will oversee the expansion of vPromos U.S. based development and sales team, while keeping its core offshore assets in place for targeted development and support.
The company has developed patented technology that drives several innovative features of the company’s loyalty solution, including one that allows merchants to easily register customers using a payment terminal right at the point-of-sale.
Mr. Seaman has extensive experience as a web visionary and change agent for Internet businesses and is co-author of the first major book on Internet broadcasting. He was also the first employee at Broadcast.com, helping to pioneer the web content revolution as Director of Technology & VP of International Development, leading up to the $5.4b acquisition by Yahoo!.
“Patrick’s strategic vision and uncanny talent for launching new, disruptive solutions will enable vPromos to successfully execute its SaaS strategy that is driving significant change in payments, loyalty, and associated data spaces. Patrick has the perfect mix of passion, commitment and managerial experience, and his successful track record with start-up and early stage companies is particularly important to vPromos," said Jeff Mankoff, chief executive officer (CEO) and founder.
vPromos offers merchants an innovative and easy way to reward customers, but the real value of the program is that it allows merchants to collect accurate and useful data about their customers, including spending and frequency.
“The reason for gathering this data is not just to reward customers, but to help merchants better understand customer behavior and gain practical insights into ways that they can serve their customers more effectively, more easily, and in more satisfying ways,” says Seaman.