Seymour, Tennessee (PRWEB) June 20, 2013
Beef Jerky Outlet Franchise, Inc. has joined hands with the Riddiough Group in an innovative new marketing campaign to recruit and qualify prospective franchisees. Beef Jerky Outlet Franchise is a unique national retail franchise specializing in all kinds of beef jerky from original to blazing hot and over 200 other varieties. The Riddiough Group is headed by Dr. Michael (Mick) Riddiough, a veteran sales executive with 28 years of experience in the franchise industry.
Mick is very optimistic that the Beef Jerky Outlet Franchise will be able to implement an aggressive franchise expansion strategy in the near future. "Beef Jerky Outlet has a lot going for it. First, it is a truly unique franchise, with an unending supply of innovative new products. In addition, it's what I call an "easy retail" opportunity. A new franchisee can step into a turnkey business model without a lot of specialized training. Combine a great location and online ordering and you have the formula for a successful franchise," according to Mick.
Paul Lyons, Beef Jerky Outlet Franchise vice president, is certain that the Riddiough Group will jump start the generation of franchisee leads. "Mick knows the business. He has the knowledge and ability to implement new growth strategies. We already have many of the pieces in place for a successful marketing program, including a new corporate website and online capabilities. Mick is going to help us utilize our new marketing tools, and more importantly add the capabilities of the Riddiough Group to our recruitment program," said Paul.
Paul and Mick agree that the Beef Jerky Outlet Franchise has a great future. "Standing still in today’s market is tantamount to slipping backwards. Finding qualified individuals to own and operate a franchise business has become a notable challenge. Fear of the unknown is the biggest obstacle. Lead generation programs must be highly targeted in today’s market. There is plenty of money “stuck” in potential investors’ retirement and savings accounts," said Mick.
Paul agrees that overcoming a potential franchisees initial reluctance to invest their savings can be difficult. "Many of the traditional means of financing a new business have dried up. New franchisees often must have the ability to self-finance. Fortunately we have a franchise formula right in the wheelhouse of many first time entrepreneurs. Our franchise fee, build out and start up inventory are very low for a retail franchise opportunity," according to Paul.
The Beef Jerky Outlet retail franchise stores are known for an inviting atmosphere that lures customers into the store and inspires them to stay longer, a known factor in increasing sales. The friendly retail environment is enhanced by the low key approach of sales associates and something every customer loves – free product sampling.
Beef Jerky Outlet stores feature the world’s leading selection of beef, turkey and wild game jerky available under one roof. Customers encounter bulk jerky in old-fashioned covered barrels for sale by the pound and packs of jerky lining the shelves. The authentic atmosphere of the beef jerky stores is in line with the overall marketing philosophy of the franchise to keep it simple. This uncomplicated approach makes a Beef Jerky Outlet store easy to operate for the owner and a pleasure to shop for the customer.
"The Beef Jerky Outlet Franchise opportunity allows you to be in business for yourself, but not by yourself. With the help of our expertise there is always someone to turn to for answers,” according to Scott Parker, company president. “We have created the brand, system and support to help you take control of your own future. The marketing of our products has always been to keep it simple.”
About The Beef Jerky Outlet:
The Beef Jerky Outlet is a Tennessee-based company focused on bringing jerky into the 21st century. It offers a large selection of jerky in various flavors made from beef, turkey and wild game. The Beef Jerky Outlet stores present excellent retail franchise opportunities for investors seeking a business with high margin returns on moderate start-up costs. To find out more, visit our website at http://www.beefjerkyoutlet.com.
BEEF JERKY OUTLET FRANCHISE, INC.
P.O. BOX 575, Seymour, TN 37865
Phone: (586) 246-5405
Fax: (866) 876-3626