Ingenuity™ Applauds Moms and Dads, Recommends Washable Playard with Dream Centre™ Available at Babies “R” Us

Ingenuity™ applauds the new generation of dads who view parenting as an equal partnership with moms. The Ingenuity Washable Playard with Dream Centre™ available at Babies “R” Us, can help make parenting and work-life balance easier for both dads and moms.

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http://www.kidsii.com/ingenuity/
It’s all about teamwork to get the jobs done and to help kids become healthy adults.

(PRWEB) June 20, 2013

The team at Ingenuity™ applauds the new generation of dads who view parenting as an equal partnership with moms. The Minneapolis Star Tribune (6.12.13) picked up on this positive trend and wrote about men who spend as much time with child care and housework as their wives. All parents who need to keep a watchful eye on their small children should consider the Washable Playard by Ingenuity.

According to the Star Tribune, more men are doing jobs like packing school lunches, shopping and doing laundry. They are also blogging more about their children. The number of stay-at-home fathers is double what it was 10 years ago, reported the Star Tribune.

“It’s all about teamwork to get the jobs done and to help kids become healthy adults,” said Miles Bohannan, the VP of Marketing Communications for Kids II®, the parent company of Ingenuity.

Parental equality is less about sharing chores for dads in their 20s and 30s and more about being an involved father as “part of their identity,” said the Star Tribune.

Maintaining the work-family balance can be more easily achieved with the Ingenuity Washable Playard. For one thing, there is less work. The playard can be easily taken apart so all fabric surfaces can be tossed in the washing machine for cleaning.

“The Washable Playard is a convenient way to keep a baby close in an environment that is safe,” said Bohannan. “This way mom and dad can do the chores they need to do.”

When efficiency and time-management is important, it can be helpful to have a playard with an elevated changing table that easily pivots out of the way, a removable organizer tray, and the Soothing Sounds Station with five melodies and three nature sounds.

The Ingenuity Washable Playard is available at Babies “R” Us, a carrier of Kids II brands since 1992. Babies “R” Us has been an exclusive launch partner for a number of Kids II products, including the Bright Starts™ infant toy collection, Having a Ball™ and the mombo™ nursing pillow by Comfort & Harmony™.

Ingenuity is part of the Kids II brand family. The company designs, markets and distributes more than 400 unique baby and infant products, including products for some of the industry's most well-known brands. Babies “R” Us carries all seven brands, including Bright Starts™, Ingenuity™, Comfort & Harmony™, Disney Baby™, Baby Einstein™, Oball™ and Taggies™.

About Ingenuity™:

Ingenuity combines the latest innovations with on-trend styling and plush fabrics to create the most soothing and attractive baby gear offering possible. Each product is designed with smart solutions, technologies and features that make life with baby even more enjoyable and easier for parents. From a bouncer that bounces by itself, to a swing that runs on one set of batteries for baby’s first year, this brand of innovative gear products raises the bar on feature and fashion.

About Kids II®, Inc.:

Kids II has been inventing and reinventing baby and infant toys and gear for more than 40 years and has quickly become one of the world’s fastest growing baby product companies. Headquartered in Atlanta, Kids II spans globally with operations in six continents serving customers in more than 70 countries. Driven by innovation, design and a comprehensive brand portfolio, Kids II is the next generation leader of baby and infant products.

Kids II designs, markets and distributes more than 400 unique baby and infant products, selling more than 22.8 million items per year. On average, it launches 125 new products a year. Under its flagship brands, Kids II has produced more than 100 award-winning products.

The brand portfolio strength runs deep under the Kids II umbrella, which includes its signature brands Bright Starts™, Ingenuity™ and Comfort & Harmony™, as well as licenses to design and manufacture products for Disney Baby™, Baby Einstein™, Oball™ and Taggies™.

Kids II’s international affiliate operations are located in Australia, Canada, Europe, China, Hong Kong, Japan, Mexico and South Africa. Visit http://www.kidsii.com.


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