Identified Announces New Vice President of Marketing

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Formerly of StackMob and Eloqua, Steve Gershik joins fast growing data and analytics company

Identified, a data and analytics company focused on professional information, today announced that Steve Gershik is joining the company as vice president of marketing. An award-winning business marketer, he will be assuming responsibility for Identified’s product marketing, demand generation and corporate communications functions, as well as overseeing marketing operations and driving corporate strategy.

Gershik brings more than 20 years of global B2B marketing experience to Identified, including serving as CEO of 28Marketing, a demand generation consulting company, and co-founding DemandCon, the demand generation conference. Previously, Gershik was vice president of Marketing at StackMob, TOA Technologies and Eloqua, among other technology leadership roles. He is on the Executive Council of the Marketing Automation Institute and has been named one of the Top 50 Leaders in Sales Lead Management by the SLMA. Gershik is also in demand as a speaker at industry conferences and webinars.

A former college-level instructor of English, Gershik has taught at Apple, HP and Stanford University. He holds degrees in communications and linguistics, and has done post-graduate work at Harvard University and the University of Pennsylvania’s Wharton School of Business.

“I am delighted that Steve is joining the Identified team as VP of marketing,” said Brendan Wallace, CEO and co-founder of Identified. “Steve has proven skill in driving strategies for market penetration, brand awareness and revenue growth. He’s going to have an immediate positive impact on Identified’s business. We’re excited to welcome an award-winning growth hacker to the team.”

"Identified is uniquely positioned to help connect people with their perfect careers and help companies find ideal talent," Gershik said. “I’m outrageously excited to be joining such a smart and accomplished management team.”

For more information about Identified, go to or follow us on Twitter @Identified.

About Identified
Founded in 2010 and headquartered in San Francisco, Identified is a data and analytics company focused on professional information. Identified pioneered SYMAN, “Systematic Mass Normalization,” a proprietary technology that extracts, standardizes, and organizes only professionally relevant data from the social Web in order to create new products and insights for companies and individuals. The company has raised $22.5 million from VantagePoint Capital Partners, Capricorn Investment Group, Bill Draper, Tim Draper, Innovation Endeavors and others.

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