The Dreslyn Launches Summer 2013

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Exciting new online retailer elevates e-commerce technology, brings dimension, personality, positivity to web shopping.

Style Before Fashion

THE DRESLYN challenges the assumption that the role of retailers is to interpret and dictate trends to an unsophisticated audience.

In an online marketplace saturated with static, flat catalogues, multi-page checkout processes and rigid, mannequin-like models, THE DRESLYN – a new online retailer from fashion industry veteran and former SSENSE womenswear head buyer Brooke Taylor Corcia – is nothing short of a revelation.

Founded as a resource for confident, modern women, THE DRESLYN adds a visually stimulating specialty store sensibility to an otherwise sterile online shopping environment. With a distinct identity and mandate to promote diversity and independence, THE DRESLYN, in Taylor-Corcia’s words, “challenges the assumption that the role of retailers is to interpret and dictate trends to an unsophisticated audience,” and introduces a custom, first-in-kind shopping experience unrivaled by any other online retailer today.

Headquartered in Los Angeles, THE DRESLYN is highlighted by an unmistakably West Coast sensibility encouraging personal style, self-expression and body positivity, with a social, conversational tone that proves refreshing in contrast to the British stiff upper lip and New York seriousness that have as of yet dominated the world of high fashion e-commerce.

Officially launched in June 2013, THE DRESLYN currently offers women’s apparel and select home goods from:

6397 / A.L.C. / A.P.C. / Band of Outsiders / BLK DNM / By Zoe / Capri Blue / Carven / Common Projects / Compagnie de Provence / Current/Elliott / Deborah Barnet / Eddie Borgo / Elizabeth & James / Giada Forte / Helmut Helmut Lang / Helmut Lang / Illesteva / Indigofera / IRO / Ivy Krizhner / Jennifer Fisher / Jerome Dreyfuss / Kathryn Amberleigh / L’Agence / Loren Stewart / Lover / Maison Kitsune / Mason by Michelle Mason / MM6 Maison Martin Margiela / One Teaspoon / Opening Ceremony / Pamela Love / Pedro Garcia / R13 / Rag & Bone / Raquel Allegra / Reece Hudson / Rachel Comey / SEA / Simone / Sloosh / Soap & Paper Factory x Patch NYC / Soyer / Taiana / Tess Giberson / The Dreslyn Home / Theory / Theyskens’ Theory / Unearthen / Wayne / Yves Salomon / Zimmermann

The DRESLYN philosophy:
The DRESLYN is style before fashion.
It’s about finding your voice and breaking the rules.
About standing apart, but not alone.
We believe in style with substance and enjoying the ride.
Come join the tribe.

http://www.thedreslyn.com/

High-res images, interviews, product samples, video & custom editorial available upon request.

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Brandon Taylor
The Dreslyn
323-378-6263 102
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Sarah Miniaci
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