Kennebunk, Maine (PRWEB) June 20, 2013
Local businesses trying to grow their profits these days need a powerful and competitive online edge. The modern world is one of constant connectivity and social media. For local business owners to see the benefits of online marketing, several pieces of a larger puzzle must be brought into sync. When it comes to local search optimization, there are a handful of basic tactics even the novice entrepreneur can begin using to enhance their rankings.
Rather than simply targeting those handful of general keywords, those starting out should work toward narrowing their search. In a way, this is considered niche marketing. The plumber is seldom trying to advertise their services all over the world or nation. Instead, they are focused on a specific geographic area. This is done by selecting long tail keywords for search purposes. For example, the plumber would try to target “plumbers in [specific city, state]” which will help them narrow the focus of that search and make the pages more likely to attract potential conversions.
Local businesses should be sure to put time into social media marketing to build their brand. Those people who use social media to keep in contact with friends and family will help bolster the rankings of sites and pages in a specific area when linking to them.
It is also important not to forget the basics when beginning to generate online leads. Many small businesses do not prominently display their business name, address, and phone number. This should be placed near the top or in the footer of each page. Potential customers do not want to hunt down contact information. They want it ready at the press of a button or tap on a screen. That is the nature of modern technology.
These basic tactics will help organizations who are just starting to try and reap the benefits of online marketing for local businesses. There are plenty of proven strategies that will help to build a website’s reach and enhance the quality of leads coming into the site. My Local Leads is to help customers get started and take it to the next level when it comes to local search and search engine optimization.