(PRWEB) January 03, 2013
butter LONDON Canada announced the Spring 2013 "Sweetie Shop" collection will be available in retail outlets in late-January including department stores Holt Renfrew and The Bay.
The inspiration for the Spring 2013 Collection emerges from the charming colours and silhouettes of the 50s-inspired femme fatale. Shades influenced by the soft pastels of cotton candy, milkshakes, and macarons enhance the playful feminine edge. A brilliant sherbet, luxe lemon, and peppy violet are paired with an icy mint, a rich candy pink and a creamy khaki for a statement that’s sweet, but chic.
Lacquer shades in the butter LONDON Sweetie Shop collection include:
Cuppa, a toasted opaque tan crème, named for a cup of tea served at 4PM with tea cakes.
Fruit Machine, an opaque punchy carnation crème, inspired by a slot machine, most commonly found in an English pub.
Molly Coddled, an opaque lavender-orchid crème, a name coming from when a child has been looked after a bit too indulgently.
Fiver, an opaque icy mint crème, also known as a five pound note in the UK.
Jasper, an opaque bright pastel yellow crème, the color of a wasp or yellow jacket.
Kerfuffle, an opaque pink coral crème, a shade sure to make a commotion or fuss like its namesake.
The butter LONDON girl is a suitcase full of contradictions – pairing leather and lace, sporting ripped jeans but carrying a Chanel bag - she’s original and irreverent; not afraid to buck the system – at least where fashion is concerned! Though she’s a bit naughty and cheeky, she is equally independent, in-the-know, and savvy. She believes in colour and couture, and is not afraid to take a fashion risk – be it a bright nail, or a full-on leopard jumpsuit.
butter LONDON is distributed by Integral Sense Brands in Canada. Integral Sense Brands was born out of consciousness to offer only the finest premium, certified organic, non-toxic, personal care products available. A distributor of brands such as butter LONDON, John Masters Organics, Antipodes Nature, Adara, and SAMA, their beauty categories available include: haircare, skincare, bodycare, lacquers, cosmetics, and makeup.