Melbourne, Australia (PRWEB) March 15, 2013
FB Ads Lab founder, Jennifer Sheahan, is revealing one of the most effective methods of using Facebook for business marketing purposes. In a document she and her team of experts created, they listed down the essential steps to make sure businesses that wish to utilize Facebook Offers can harness all its benefits.
To those who are still unfamiliar about how Facebook Offers operates and what it is, Sheahan provides this definition: “It’s a marketing service that allows companies to promote a discount or coupon on their Facebook page and fan feeds to drive interest and sales. Offer ads act like Page Posts, in that they live on the Page’s Facebook wall and can be promoted via Page Post Ads.”
Through this provision, Facebook users or customers can claim an Offer to use at a particular business via an email confirmation. The moment the customer claims an Offer, stories about the redemption will appear in the desktop and mobile Newsfeed; as these stories go far and wide, they gain the attention and interest of more people who will either want to be consistently updated about the business’s offers for potential future transactions or become instant customers. Offers also allow businesses to pay for further promotion of their stories to even further increase their reach and potential for claims.
Advertising Facebook Offers is a relatively easy process and it’s been made easier by the illustrated guide included in the document FBAdsLab.com came out with. The document provides a step by step procedure on how to create an offer through the Content Creator of Facebook. According to the guide, businesses just need to select an offer, determine how a customer can claim it in-store, online, or both. Thrown in the document as well are savvy tips to gain the full interest of customers, such as the use of eye-catching graphics or images, being clear about what makes the Offer special (big discounts), et cetera.
Sheahan wraps things up by reiterating the standard benefits of this brand of marketing. “Offers allow you to spread the word about your product/service to your fans and their friends. At the same time, you are driving traffic to your website or store-site, creating sales and new customers.” Truly, in this day and age, effective social media marketing is not just a competitive strategy but an absolute must for all types of business.
Businesses that have yet to discover how powerful Facebook Advertising can be can just visit http://www.fbadslab.com. Apart from the comprehensive document, the site regularly comes out with news and tips about the most recommended and effective Facebook marketing strategies from the best underground Facebook marketers.