Philadelphia, PA (PRWEB) May 11, 2013
Online retailer of dresses and gowns, Promgirl.net, intensifies and continues their commitment to providing the best possible experience for their customers by doing everything they can to strengthen the fight against the sales of counterfeit dresses. As a member of the American Bridal & Prom Industry Association (ABPIA), Promgirl.net has not only participated in industry-wide programs to help identify and stop suspicious websites that sell counterfeited designer dresses, but is also enhancing their own site to educate prom girls everywhere about the dangers of counterfeit dress sellers.
Over the past few years, many websites based in countries beyond the reach of U.S. and European copyright and trademark laws, have duped unsuspecting prom girls and even brides into purchasing low-quality, knock-off dresses by presenting them as discounted designer gowns. This type of ruthless counterfeiting has not only ruined many girls’ prom nights, but has also contributed to the loss of American jobs in the bridal and prom industries. However, thanks to the efforts of the ABPIA and retailers like Promgirl.net the presence of this threat to American jobs and customer satisfaction is quickly becoming well known.
Promgirl.net’s own efforts have included a comprehensive authenticity guarantee that not only assures their customer’s of the designer quality of every dress, but allows the customers to use the designer’s websites to verify that information. Now Promgirl.net has enlisted the help of both designers and webmasters to help generate informative content for their website which will help educate the consumer on how to spot not only fake dresses, but the businesses that sell them.
“It is important for girls to understand the big differences between a designer gown and a cheaply made counterfeit,” according to Sunny Adrian, President of Promgirl.net, “but it is just as important for them to be able to spot the websites that sell these fraudulent gowns before they are tricked into purchasing one.”
Despite selling only the highest quality designer product, and a firm company policy of never deviating from those standards, Promgirl.net is still interested in educating girls about the threat of buying a knock-off product. When asked why this was so important for them Mr. Adrian replied, “This process of informing and empowering the customer not only helps our wonderful designers, but it is in keeping with the commitment to customer satisfaction that has always been central to us. Of course we want girls to buy their prom dress from Promgirl.net, but we want even the girls who may go elsewhere to know that at Promgirl.net the customer always comes first.”
Promgirl.net is an on line retailer of prom and formal dresses for homecoming and special occasions located in Philadelphia PA.