Sydney, Australia (PRWEB) January 18, 2013
Skin cancer, especially the type caused by excessive exposure to the sun, remains to be the most common—and most expensive—form of cancer in Australia, one of the countries in the world with the highest exposure to ultraviolet radiation. With their advocacy on supporting the nationwide healthcare programme on minimising the rate and incidence of skin cancer, swimwear brand Platypus Australia recently published an infographic discussing the facts about harmful UV radiation and how to minimise exposure to it.
Platypus Australia is a leading producer of UV protective swimwear for girls and boys. Their export-ready swimwear line is categorised according to swimwear sizes: babies and infants, children ages 2 to 8 and youth for kids ages 10 to 14. Every one of their pieces, from beachwear to rash shirts to sun shirts to swimming rash vest, is engineered to provide maximum sun protection by ensuring at least 97.5% coverage from UV radiation.
Their recently released infographic, entitled “The Importance of UV Protective Swimwear,” is designed to provide readers helpful tips and urgent facts about sun protection at a glance. The clean layout, crisp illustrations and concise and complete statistics make the one-page presentation an easy reference for minimising UV exposure during various outdoor activities at different times of the day.
According to Platypus Australia’s director Karel Wheen, the infographic is part of the company’s corporate social responsibility programme. The baby swimwear brand is known for its advocacy for boosting public awareness on preventing skin cancer. “It’s no secret that Australia has one of the highest rates of skin cancer in the world. The location that gives us perfect beach weather is also the culprit for increasing our risk for developing skin cancer. Our goal when we made the infographic is to make a contribution in spreading the message that this fatal disease is preventable through adequate protection and the right lifestyle,” she says.
One part of the infographic can be used as a general handy guide for gauging the degree of UV radiation according to the time and place, such as under the trees at daytime, at the beach on a cloudy day, or in the city at noon. This information can be useful when planning activities (and outfits) for the day. Mrs. Wheen adds: “And should you find the presentation helpful, you’re free to share it with your contacts so you can do your own significant part, too.”
Meanwhile, Platypus Australia would be the first to say that the infographic and other information dissemination strategies they launch are just one small part of their approach. The true proof of their commitment to the anti-cancer advocacy is the practical and proactive solutions they offer through their products and designs. Their UV protective clothing all adhere to the strict standards set by the Australian Radiation Protection and Nuclear Safety Agency (ARPANSA) as well as the standard for ultraviolet radiation in UK.
“Too much UV is bad for you, but that should not deter people, especially children, from having a good time under the sun,” Mrs. Wheen says. “That’s why our line of sun-safe child swimwear is geared towards promoting enjoyment of the sun, sea and the great outdoors without compromising safety and wellness. High quality, fashionable and affordable: being undercover has never been so much fun with Platypus Australia swimwear.”