By coming up with a well-edited collection of high-quality photographs of their projects, businesses are able to attract and convert more customers and gain advantage over the competition.
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Melbourne, Australia (PRWEB) January 30, 2013
A stunning shot of an immaculately white property, the pink and purple skies serving as the perfect backdrop. A beautifully-lit photograph of a charming home’s facade as seen from the cozy patio. The cool and classy interiors of a building lobby, its blue and steel tones emphasising modern chic. These are just some of the breathtaking images posted on the online portfolio of We Shoot Buildings, a professional photo services company that specialises in shooting real estate, buildings and architectural projects. We Shoot Buildings recently announced that they are now open for business starting February 1, bringing good news to building and construction companies in Melbourne looking for more effective ways to showcase their best projects to their target market.
Investing in professional real estate photography, Melbourne industry leaders say, is now considered an essential strategy as building and construction companies work to recover and boost growth after recent market downturns. By coming up with a well-edited collection of high-quality photographs of their projects, businesses are able to attract and convert more customers and gain advantage over the competition.
“In their purest sense, photographs are evidence. If you’re a business owner, they are proof of what you have accomplished, and if these photographs are shot professionally, then you’re presenting these proofs of your accomplishments in the most engaging and convincing way possible,” says Grant Kennedy, owner and primary photographer of We Shoot Buildings.
Kennedy, who brings together his passion for photography with his business and marketing acumen, believes that there’s nothing like the power of photography to convey your message to your potential clients. “For instance, you can just imagine how much more effective your bid for a new project can be when you include in your proposal some impeccably executed aerial photography. Melbourne business decision makers agree that visual triggers are very important in an industry where first impressions strongly matter.”
He likewise notes that their style of architectural and real estate photography is not just about beauty and visual appeal. Architectural photography, Melbourne-based Kennedy says, is an art as well as a business tool. Unlike other companies offering similar services, their approach to photography is also informed by marketing and branding principles. After all, Kennedy’s university background and professional experience lean towards business, online marketing and website design. Thus, most of the clients of We Shoot Buildings are also able to stretch their investment further by making full use of the photographs for their websites, brochures, branding campaigns and advertising strategies.
“There are just so many benefits you can enjoy once you start to harness the power of professional photography for your building and construction company. An impressive portfolio of projects helps you strengthen ties with loyal customers and get new ones as well. It provides you the ability to charge premium rates and allows you to position your company as highly competent and high performing without the worn-out sales pitch,” says Kenney.
“As part of a fully integrated marketing campaign, high quality photos can make clients come to you. Get those great shots out there and you’ll definitely be able to picture a brighter future for your company,” he adds.
Building and construction companies interested in checking out We Shoot Buildings’ photography packages can visit http://www.weshootbuildings.com.au today.