In order to thrive, banks need to leverage the tremendous amount of data they have on each of their customers to drive more profitable and satisfying customer interactions across all of their channels.
Bozeman, MT (PRWEB) March 27, 2013
WHO: Ed O’Brien, Director Banking Channels Advisory Service, Mercator Advisory Group, Keith Shields, Chief Analytics Officer, Magnify Analytic Solutions & Loan Science and Tom Johnson, VP Strategic Alliances, Zoot Enterprises
WHAT: A one-hour educational Webinar, “Death of a Salesman: Account Acquisition in a New Environment.”
WHY: The nature of sales in retail banking has changed dramatically. While there is a renewed pressure to grow accounts, the techniques banks have traditionally used to acquire new accounts have become less effective.
As consumer preferences continue to shift and non-traditional competitors continue to disrupt the market, the ROI of acquisition techniques like batch mail and branch cross-sell will continue to decline. In order to thrive, banks need to leverage the tremendous amount of data they have on each of their customers to drive more profitable and satisfying customer interactions across all of their channels.
This event will:
Identify the market trends impacting banks’ growth strategies;
Explore the role of marketing and risk analytics in making better acquisition decisions; and
Introduce best practices for implementing a more holistic approach to account acquisition.
WHEN: Tuesday, April 2, 2013, 2:00-3:00 PM EST
REGISTER: Applicants may register for the complimentary Webinar here: http://www2.zootweb.com/l/1592/2013-03-21/2srlbc
Public Relations, Zoot Enterprises
Bozeman, Mont.-based Zoot Enterprises, Inc. is a global provider of advanced loan origination, account acquisition, and credit risk management solutions. For more than 20 years the company’s innovative tools and services model has enabled Zoot clients to meet their exact business objectives and adapt quickly to seize market opportunities. Zoot’s multinational processing environment has the capacity to deliver billions of realtime decisions annually. Visit http://www.zootweb.com or call 406.556.7555 for more information. Zoot thought leaders are now featured on zootweb.com/blog.