Zoot Enterprises Hosts Webinar Death of a Salesman: Account Acquisition in a New Environment

Join this one-hour complimentary Webinar to learn how banks can employ progressive customer growth strategies that leverage more effective marketing and risk analytics.

  • Share on TwitterShare on FacebookShare on Google+Share on LinkedInEmail a friend
Zoot Enterprises logo
In order to thrive, banks need to leverage the tremendous amount of data they have on each of their customers to drive more profitable and satisfying customer interactions across all of their channels.

Bozeman, MT (PRWEB) March 27, 2013

WHO:     Ed O’Brien, Director Banking Channels Advisory Service, Mercator Advisory Group, Keith Shields, Chief Analytics Officer, Magnify Analytic Solutions & Loan Science and Tom Johnson, VP Strategic Alliances, Zoot Enterprises

WHAT:    A one-hour educational Webinar, “Death of a Salesman: Account Acquisition in a New Environment.”

WHY:    The nature of sales in retail banking has changed dramatically. While there is a renewed pressure to grow accounts, the techniques banks have traditionally used to acquire new accounts have become less effective.

As consumer preferences continue to shift and non-traditional competitors continue to disrupt the market, the ROI of acquisition techniques like batch mail and branch cross-sell will continue to decline. In order to thrive, banks need to leverage the tremendous amount of data they have on each of their customers to drive more profitable and satisfying customer interactions across all of their channels.

This event will:

Identify the market trends impacting banks’ growth strategies;

Explore the role of marketing and risk analytics in making better acquisition decisions; and

Introduce best practices for implementing a more holistic approach to account acquisition.

WHEN:    Tuesday, April 2, 2013, 2:00-3:00 PM EST

REGISTER:     Applicants may register for the complimentary Webinar here: http://www2.zootweb.com/l/1592/2013-03-21/2srlbc

CONTACT:     

Karen Gordon    
Public Relations, Zoot Enterprises
406.556.8977    

About Zoot

Bozeman, Mont.-based Zoot Enterprises, Inc. is a global provider of advanced loan origination, account acquisition, and credit risk management solutions. For more than 20 years the company’s innovative tools and services model has enabled Zoot clients to meet their exact business objectives and adapt quickly to seize market opportunities. Zoot’s multinational processing environment has the capacity to deliver billions of realtime decisions annually. Visit http://www.zootweb.com or call 406.556.7555 for more information. Zoot thought leaders are now featured on zootweb.com/blog.


Contact

Attachments