East Greenbush, NY (PRWEB) February 22, 2013
Dr. Craig Alexander, a dentist in East Greenbush, NY has implemented new ways to market himself, while also educating the general public on the importance of oral health through his website and video content. Keeping up with your oral health is vital; The Centers for Disease Control reported that 47.2% of adults have some form of periodontal disease and in January of this year the CDC stated that 23.7% of adults between 20-64 years of age had gone with untreated dental caries, as 16.2% children ages 6-19 years of age, had gone untreated. To further engage with current and potential clients, Alexander opted for new content on his website, that is both visually stimulating and informative. This allows his viewers to gain trust in his practice and become more knowledgeable about procedures, advancements in dentistry and Alexander himself.
As a business owner, it is crucial to have an online presence, Dr. Craig Alexander now has that through his website, videos, and social media; he is on Facebook, Twitter, Google + and Pinterest. The newly renovated website presents the standard home page components including an about, dental services offered, before & after pictures, testimonials and a contact tab. Going even further, the creation of a blog was executed, as were short videos, giving the public an opportunity to personally connect with Alexander. The videos, which can be seen both on the website and You Tube, give insight into dental developments and improvements, emphasizing on dental implants, which 100 million adults could potentially benefit from. New technologies are also touched upon with the addition of the Cone Beam computed tomography, used for X-rays, and a CT Velscope, allowing Dr. Alexander to detect oral cancer early on. With live testimonials included in the videos, the public can see his patients stories and results, giving them access to his portfolio before contacting. As for his blog, updated every few days with new articles, it touches on topics such as flossing, bad breath and gives tips on maintaining a healthy a smile. Alexander’s blog answers simple questions patients may have, while giving him a deeper credibility as both an East Greenbush dentist and business owner.
Keeping up with technological advances, offering his patients news within his industry and letting his personality shine through his website content and videos, gives him the upper hand as a leader in his industry. With over 25 years of practice under his belt, Dr. Alexander continues to educate himself, while keeping up with the times.