Dallas, TX (PRWEB) May 13, 2009
In a move that is sure to turn heads in the advertising agency and media buying world, Wholesale TV and Radio Advertising began offering the free basic production of 30-second radio commercials and 60-second radio commercials to all their clients in April of 2009.
"We are really going after the heart of the advertising agency business model here," said the General Manager, at Wholesale TV and Radio Advertising. "Local Radio Stations have always offered free commercial production for their clients (with airtime), but, in order to get free production, you had to purchase the radio spots directly from that station at full local/retail rates. Advertising agencies, on the other hand, make a big percentage of their revenue and profit by producing commercials. Clients would typically have to pay $1,000-$2,000 to receive this type of quality radio commercial from a traditional advertising agency. To me, it has never made sense to ask cash-strapped small businesses to pay an ultra premium for the 'razor' and then still have to pay retail/agency rates for the 'razor blades'. We are basically telling clients we will provide them a high quality radio commercial for free and then we can place the commercial on any station, in any Metro City they want to target."
The Free Radio Production will include:
Small businesses interested in learning about the range of wholesale radio advertising rates for their area can contact the company online at: http://www.wholesaletvandradioads.com/contactus.html or via telephone at 214-306-4638.
About Wholesale TV and Radio Advertising:
Wholesale TV & Radio Advertising is a wholesale media buying and placement firm. Their primary office is in Addison, TX. They offer wholesale direct response Radio Advertising & Television advertising placement on a local and regional level in over 300 Metro Cities and in all 50 states. The company specializes in working with small businesses on tight budgets.
The General Manager
Web site: http://www.wholesaletvandradioads.com