Alexandria, VA (PRWEB) May 15, 2009
Scott Shaw, Founder and CEO of Fishbowl, Inc. will lead a panel discussion entitled "How to Stand Out in a Tough Economy" at the 2009 National Restaurant Association Show in Chicago, Illinois. On Sunday, May 17th at 2pm, Shaw and a panel of industry experts and restaurant owners will outline how implementing innovative business strategies and refocusing sales and marketing efforts can still drive success in these economic times. The panelists include Curtis Stalnaker, IT Director for Godfather's Pizza, Jon Young, President of Dine & Drink Inc. and Denny Hebson, Marketing Director for Hackney's Restaurant.
Attendees will learn how these organizations are harnessing new technologies to develop stronger relationships with their customers. Panelists will discuss how they leverage social media, such as Facebook and Twitter, with email marketing, online ordering and online reservations to drive sales. They will share real-world accounts of successful marketing campaigns and impart their best advice to achieve success with digital marketing.
"Success in the restaurant industry has always depended on personal relationships with the customers. It's these relationships that generate localized promotion and repeat business. This concept hasn't changed in 50 years, but technology tools and the internet have advanced dramatically. Social media, email marketing and ecommerce now allow you to nurture these deep connections with guests outside of the restaurant. Owners and operators who have not yet embraced these new technologies will have a wonderful opportunity to hear firsthand accounts of the success similar restaurants are experiencing."
Fishbowl is a leading provider of on-demand software and services for the Restaurant industry. Fishbowl's easy-to-use solutions help local and national organizations of all sizes manage and automate critical guest marketing services, including online email and promotions marketing, online ordering and online reservations. Fishbowl works with over 1,500 clients, 30,000 restaurants, and is the exclusive partner of National Restaurant Association and 35+ State Restaurant Associations. Fishbowl is based in Alexandria, Virginia with offices in North America and Europe. For more information please visit http://www.fishbowl.com or call 703-836-3421. At the NRA Show, Fishbowl can be found at booth #5254.