Plano, TX (PRWEB) May 27, 2009
Bluegreen Communities®, a division of Bluegreen Corporation (NYSE: BXG) and the nation's premier master-planned community developer, has launched a new destination web site that utilizes advanced technology and the latest social networking tools to showcase the company's land for sale in Texas, North Carolina, Georgia and Tennessee.
Visitors to the re-branded Bluegreen Communities site can find a community that fits their lifestyle through a flexible search feature that allows them to search by lifestyle, by location, by amenity, and by lot size. Once they find a community of interest, whether it is in the Texas Hill Country, amidst North Carolina's rolling hills, or near Georgia's Golden Isles, they then enter an area of the site that contains detailed content specific to that community, where they can view videos, photos and maps, read about amenities unique to that community, and learn about the local area schools, economy, and attractions.
The Bluegreen site also features an extensive Resources section with valuable information for both consumers and realtors. In addition to providing educational information about the land buying process, financing options and choosing a custom builder, this section also offers consumers access to custom home plans so they can begin planning their dream home. Realtors can learn about and register for Bluegreen Communities' unique "Agent Express" marketing program that provides agents with tools to market Bluegreen land to their clients and earn referral fees. And finally, for deal-seekers, the site aggregates a listing of Bluegreen homesites being offered at dramatic price reductions in a "Special Offers" section that can be accessed through the main web site as well as through the individual communities.
"The goal with this new website is to give prospective buyers all the information they need to make an informed decision about buying land, whether they plan to build a home now or in the future," said Justin Stensrud, director of online marketing for Bluegreen Communities. "From a technical standpoint, we believe our new site stands out from other real estate web sites by utilizing the most advanced Web 2.0 features, including social media, content management, and multimedia platforms to communicate with and engage our audiences. We worked hand in hand with the team at Vizion Interactive in developing a very compelling new user experience for our visitors".
The Bluegreen Communities site communicates with its audiences and extends its reach by maintaining a presence on all the most popular social networking sites. YouTube® videos showcasing communities, events, and customer testimonials are available on the main site and on a special Bluegreen channel on YouTube.com. The site uses Flickr® to host and manage photos and images, and WordPress® to manage overall content, themes and plugins. Visitors are invited to follow Bluegreen developments through Twitter®, Facebook®, and MySpace®, or by signing up for email alerts. The company's blog, "The Good Life," further enhances the user experience by providing valuable land buying advice and homebuilder resources.
About Bluegreen Communities
Bluegreen Communities®, a division of Bluegreen Corporation (NYSE: BXG), is the nation's premier developer of master-planned communities, offering land for sale in Texas, North Carolina, Georgia and Tennessee. Over the past 40 years, Bluegreen Communities has developed top-rated communities in some of our nation's most coveted areas, offering the perfect balance of country living and city convenience, with privacy and scenery paramount. Bluegreen has sold over 55,000 master-planned residential and golf community homesites in 32 states and is an award-winning green developer. The company's commitment to responsible land use, environmental protection, as well as to the safekeeping and conservation of its communities through reasonable protective covenants ensures that they can be enjoyed by generations to come. For more information on Bluegreen Communities, visit bluegreencommunities.com.