Food Institute/Willard Bishop Webinar To Explore Recession's Current And Permanent Effects On Food Retailing

The perfect storm of food inflation, a recessionary economy, and cash-challenged customers has transformed the food retailing landscape into what one retailer has termed "accelerated Darwinism," with deep pricing cuts, heavy promoting and soaring private label sales. But some retailers are leveraging this environment with considerable success by providing innovative shopper value propositions that are attracting consumers to their stores and that will likely keep them there once the economy has recovered.

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but some retailers appear to be leveraging the economic downturn by introducing powerful shopper value propositions. It is our belief that retailers like these are changing the marketplace's dynamics on a permanent basis.

Elmwood Park, NJ (PRWEB) June 3, 2009

The perfect storm of food inflation, a recessionary economy, and cash-challenged customers has transformed the food retailing landscape into what one retailer has termed "accelerated Darwinism," with deep pricing cuts, heavy promoting and soaring private label sales. But some retailers are leveraging this environment with considerable success by providing innovative shopper value propositions that are attracting consumers to their stores and that will likely keep them there once the economy has recovered.

Michael Sansolo of Sansolo Solutions LLC, formerly with the Food Marketing Institute, will moderate this webinar. Jim Hertel, Craig Rosenblum and Heather Sowka of Willard Bishop, a food retail consulting company based in Barrington, IL, will provide their insights into how some retailers are coping - and coping well -- with this increasingly complicated situation in a Food Institute-sponsored Future of Food Retailing Webinar to be held at 1PM EDT on June 23, 2009.

"The past year, and the coming one, are like no other year any of us have ever experienced," says Hertel, "but some retailers appear to be leveraging the economic downturn by introducing powerful shopper value propositions. It is our belief that retailers like these are changing the marketplace's dynamics on a permanent basis."

Webinar content will discuss successful retail strategies and identify specific Wal-Mart actions to provide a blueprint of what it takes to grow and prosper in today's market. Issues such as consumer image, store design; timing, frequency and message in promotions, and pricing policies will be covered.

"The impact of today's recessionary economy on consumers and the response of key retailers," notes Hertel, "will have both intended and unintended consequences, but one thing is for certain: The changes occurring today have long-lasting dimensions. The importance of strong retailer value propositions will continue way beyond the end of the recession and the recovery of consumers' earning power. Customers are going to expect more for less from now on."

As a result, there will most certainly be retailer winners … and losers … in the post-recession food retailing landscape. And suppliers won't be immune from the changes brought about at the retail and consumer levels. Creating and maintaining value propositions will require the full partnership of suppliers of all sizes, and those suppliers that can adapt and provide creative supporting programs will be the winners in the world after the recession.

To register for this webinar, go to http://www.foodinstitute.com/retailfuture.cfm, and follow the instructions. The Future of Food Retailing webinar will be conducted at 1PM EDT on June 23, 2009. Duration is approximately one hour, and following the webinar's formal presentation, there will be a Q&A session.
For any questions, please contact: Jim Hertel, Managing Partner, Willard Bishop, jim.hertel(at)willardbishop(dot)com or Brian Todd, President, The Food Institute, btodd(at)foodinstitute(dot)com

About Willard Bishop
The biggest, brightest, and best companies turn to Willard Bishop for outside insight. Because only Willard Bishop knows consumables and consumers, retailers and retailing the way we do-from the inside and out. For more information, visit http://www.willardbishop.com.

About The Food Institute
The American Institute of Food Distribution (The Food Institute) is a nonprofit organization with a single purpose: providing information. The Food Institute strives to be the best "single source" for current, timely and relevant information about the food industry from "farm to fork." The association serves as a trusted source of information, providing balanced coverage of the issues. It delivers information through multiple media so that industry professionals worldwide can tap in when and how they choose. For more information, visit http://www.foodinstitute.com.

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