Internet Retailer Hires FitForCommerce to Provide Exhibit Hall Assistance to Attendees; Bernardine Wu to Chair the Technology Track

For the second year in a row, Internet Retailer has hired FitForCommerce to provide a Navigation Desk to assist attendees with navigating the exhibit hall's 300+ vendor booths. FitForCommerce CEO, Bernardine Wu, to Chair the eCommerce technology investment track.

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Short Hills, NJ (PRWEB) June 9, 2009

For the second year, FitForCommerce has been asked by the organizers of the Internet Retailer Conference & Exhibition (IRCE) to provide a 'Navigation Desk' to assist attendees with finding the eCommerce solutions they need and to make the most productive use of their time in the exhibit hall. Held in Boston June 15 - 18, the IRCE is a four-day conference featuring 179 speakers in 94 sessions and 360+ exhibit booths devoted to the strategies and tools that e-retailers can use to rise above the recession.

While being the most comprehensive gathering of eCommerce solution providers in the industry, the 170,000 square foot exhibit hall can be difficult to navigate and is too large to browse row by row. A survey conducted at the 2008 IRCE revealed that nearly 90% of attendees found the exhibit hall to be "overwhelming" or "daunting" despite appreciating the variety and comprehensiveness of the solutions being offered.

In keeping with their core business of helping online retailers find best-fit eCommerce technologies, FitForCommerce staff at the Navigation Desk will be available to discuss retailers' challenges, providing advice to determine what kinds of solutions are appropriate for their individual needs and providing guidance to locate vendors that offer those solutions. The staff will also give away its well-known series of eCommerce Diligence checklists (available here: for Best Practices and Key Questions to Ask Vendors across 30 different eCommerce topics and vendor categories.

FitForCommerce founder and CEO, Bernardine Wu, will also be chairing the "Managing Technology" track on the first full day of the main conference. Technology is never a set-it-and-forget-it proposition. From the selection through implementation and operation, technology requires constant management. This track will guide retailers through the management process, from determining which investments will provide the greatest return, to managing vendor relationships, doing it yourself and making sure you have the right personnel to make it all work. Featured speakers on this track include executives from New York & Company, Brown Shoe, and

  • Who: Bernardine Wu, founder and CEO, FitForCommerce
  • What: "Managing Technology: Cost-Effective Approaches in an Era of Tight Budgets"
  • When: Tuesday, June 16, 2009; 11:15am - 5:45pm
  • Where: Boston Convention & Exhibition Center, Boston, MA
  • To Register:

About FitforCommerce
FitForCommerceTM provides on-demand tools and expertise to help eCommerce businesses analyze business and technical requirements, leverage best practices, gain visibility to market offerings and select "best fit" technology solutions. FitForCommerce's unique eCommerce DiligenceTM process and toolkit ensures rigorous evaluation and knowledge-based decision-making. FitBaseTM, by FitForCommerce, is the ecommerce market's first and only online knowledge base for best practices, trends, benchmarking, solution provider information and community advice. For additional information, please visit or email