London, UK (PRWEB) July 6, 2009
Punch Communications, a PR Company based in the Midlands, has identified the key areas to focus on when pitching to a journalist via the social network Twitter.
Social media has become a big part of both journalists and public relations professionals' toolkits, offering real time news and information at no cost. Twitter is an efficient way of sharing information with a mass audience, whilst recipients can easily fish out the content and contacts that are relevant to them.
As growing numbers both inside and outside the media begin to tap into Twitter as a mainstream consumption mechanism, twitter offers journalists a refuge from an inbox rammed with irrelevant mail.
Pete Goold, Managing Director of Punch, commented: "What journalists are looking for in a pitch through Twitter is a concise description of a story, without the frills. Twitter speeds up the whole process in that the pitch is much more visible to the journalist through an @ reply, and they can respond to a 140 character note much quicker than they can a long email."
As well as brevity, any pitch made through twitter should offer value as news. Any pitch without news value will more than likely be waived by the journalist, and this will look negative in the public space. A forthcoming approach is also beneficial; a journalist is unlikely to respond positively to a direct, blunt message.
Pete continued: "It is equally as important that the pitcher is available for contact. If a journalist picks up a pitch on twitter and responds, the time taken to receive that response is vital. This is the nature of real time social media.
"Twitter is already showing that it can be hugely beneficial to the media industry, in that it is successfully streamlining communications between PR's and journalists."
Punch has established itself as a leader in tech PR, and offers the skill set, reach and client base of a global public relations agency. Having worked with many tech based clients across the globe, Punch has developed a vast array of contacts in the industry.
For more information, or to find out more about PR jobs at Punch, visit http://www.punchcomms.com or call 01858 411600.