Student Startup Challenges Crowded iPhone App Store with Innovative Game

A group of university students set out to bring something new to an overcrowded App Store. Reviewers say they have succeeded with their first game for iPhone and iPod Touch.

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ThreadBound brings to the iPhone games universe a fun control scheme, a ton of levels, good sounds and visuals, and something I have never seen before in an iPhone game, a level editor.

Waterloo, Ontario (PRWEB) July 6, 2009

With their first game called ThreadBound, NeverBored Studios aims to show mobile customers that, whether waiting in line for a movie or on a plane ride, their low budget games are a great solution for filling idle time. While the iPhone and iPod Touch have shown the potential to provide a new mobile gaming experience, the App Store has become overcrowded with an excessive number of titles, many of which are copies of each other and of games from other systems. As such, it has become increasingly difficult for customers to find fresh games that live up to the potential of their mobile devices.

With this problem in mind, ThreadBound was created to stand out from other games by focusing on interesting gameplay mechanics. While many games in the market charge consumers for razzle-dazzle and pretty graphics, ThreadBound introduces a unique gameplay experience that is at its best on the iPhone and iPod Touch. In a twist that breaks away from the norm, instead of controlling the characters themselves, players utilize the multitouch screen to influence the environment around characters that move on their own.

In a recent review, the Director of Product Reviews at iPhone in Canada writes, "ThreadBound brings to the iPhone games universe a fun control scheme, a ton of levels, good sounds and visuals, and something I have never seen before in an iPhone game, a level editor."

In another recent review, an Associate Editor at iPhonefootprint also agrees that the game is innovative, "...every time I play [ThreadBound] I am finding new things to admire. ...strangely addictive, nothing of the like seen in the App Store before."

"ThreadBound offers a huge amount of value for its low price. The game is incredibly sophisticated for a casual iPhone title," writes Henry Finn in a recent article for Techvibes.

About NeverBored Studios
NeverBored's team consists of university students and recent graduates, some of whom have already gained experience on internships developing Xbox and Wii titles at large studios like Microsoft Games and Electronic Arts, and one of whom has a board game being published by Steve Jackson Games called Nameless Island. Several members of the team were also part of the first group of students to live in the University of Waterloo's revolutionary incubator residence VeloCity.

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